I wouldn't necessarily link it to Brexit or general uncaring. It's more an out of sight out of mind thing. There are still a thousand Covid deaths a week, but the media doesn't seem dwell on it, so the public assumes it's all done and dusted.

Yes agreed, as I have said before, the media drives the majority of the public, it can inflame the public and work them into a frenzy, it can also de escalate them very easily....
.

I don't think the media needs to dwell on it, people just need to pay attention and not be so dismissive. I'm just going to browse recent headlines and see what there is.

• Dad had both legs amputated after Covid battle turned limbs black - Daily Express today
• Figures reveal less than two-thirds of people self-isolating after testing positive - ditto today
• Dash to go private as number of patients opting to pay for operations soars while NHS waiting lists grow, doctors warn many of those needing non-Covid care are getting 'significantly worse' while they wait - Daily Mail two days ago.
• Granted localised but...NHS in Somerset 'more' stretched than before vaccine rollout - BBC today
• Another localised one...The number of patients being treated in hospital with coronavirus in the Anglia region is now the highest since February 2021 and in line with the peak of the first wave of the pandemic in 2020 - ITV News Friday.

I would think that was enough for people to think "hold on a minute..."
They don't need to go googling or doomscrolling or watching or listening to everything on the telly or radio, these bits of information are just there, right in front of them.

Yep, that's they way I am feeling about it as well.
Incidentally, Spain is now treating this 'disease' as an endemic, wont be long for other countries to follow suit.

Yes, the information is there for anyone who cares to look.

Yes, the information is there for anyone who cares to look.

The point I'm trying to make is that it does not need looking for.
The examples given were BBC, ITV, Daily Express, and Daily Mail.
Those are resources that people routinely see and read (and then discuss) without having to search.

Well with Boris and his crew around it is all you can expect. They are such a fine example of humanity.

Sadly it's an issue not just in the UK but everywhere. The battle of good willed people versus me me me and this is why in reality we cannot sustain regulations that suggest we should be doing "x" to help others and be mindful of others etc..We know that a percentage of people would put on a mask to help protect others around them but my guess is that a greater percentage will put one on when they are forced to and remove it as soon as they are able. We don't live in a world where everyone looks out for and thinks about others unfortunately so it's no surprise the governments have gone down the path of "protect yourself" because at least that is achievable to a greater extent. Judging by the percentage of non mask wearers i am seeing already it's clear most are not focused on anyone but themselves and even those wearing one are probably doing so due to health issues or immune problems and protecting themselves as much as they can.

It's there as a side story, but unlike a year or two ago, they have moved on from spotlighting the virus and it's ongoing risk. A thousand deaths a week is still 2 x 747's worth of people, but it's pretty much swept under the carpet (as said before, not dwelt upon). I realise it's old news now, and fewer are interested to hear about it, bit it's precisely this national mindset that will lead to continuing infection. There are extra deaths in complacency, like it or not. In my view, the media should be developing a standardized "Covid risk" reporting format, and continuing a tone of urgency until the deaths fall below a few dozen. Something like the UV index and an outlook by locality. Something forward looking rather than a summary of the cases/deaths curves.

Sounds like it could have some interesting graphics.

Like those here

or this

I guess I better not take up base jumping.

Peterborough Public Health have launched a COVID risk index chart along with mask wearing, social activity advice for each level.
https://www.peterboroughpublichealth...19-risk-index/

Very good. Something like this (standardized) at a national level is the way to go. Some standardized guidance (risk mitigation) to go with each level too.

i think it's excellent though how many will take note of this is another matter. I wonder if other health units are using it
This is what the advice is for HIGH RISK, So no mall walking for me. The combo of the below seasonal cold weather and COVID rules is frustrating indeed. I'm rapidly going round the twist.

Guidance for General Population

• Mask: Recommended for all interactions with people from outside your household.
• Social Gatherings: Limit social gatherings indoors.
• High-risk Settings*: Limit attending high-risk settings.

Guidance for High Risk Population**

• Mask: Strongly Recommended for all interactions with people from outside your household.
• Social Gatherings: Avoid social gatherings in all settings.
• High-risk Settings*: Avoid attending high-risk settings.