It appears that change came a little to late. Other companies like Samsung had already beat them to the screen size bit.

Change is good.

Lucky I guess that he had got so many things right so could carry a few mistakes.

Generally I dislike change just for change's sake- in my teaching days, every new government would tinker with the syllabus/reporting/accessing information/help -it all became beurocratic, teaching to a test, ticking boxes, filling in endless forms and achieving targets set by people who had no idea of how children "work". Just when you had ironed out the many, many kinks and found a way of delivering what they wanted, they changed it again. Layer upon layer of management and the awful "gov speak" terms that you had to spout.

What about all the children? They were seen as a product rather than individuals, and the poor teachers spent so long ticking all the boxes they lost that vital interaction with the younger ones - you didn't have time to look at something that a child had brought in, or discuss worries with them. I got out before it got really bad......

And yet, I surprised my husband by agreeing to make the biggest change in my life and moved to Aus!!

(Was I ranting a bit there?)

Absolutely. What Jobs did 10-15 years ago was pretty amazing.

Not exactly. Good change is good. Bad change is bad. Isn't that logical?

Change is good

What he did right up until his death was amazing and it has continued under Cook. Fantastic contribution to the IT world and the pushing forward of tech.

Tell that to Dick Smith

Dick Smith, Harvey Norman and JBHifi are failing to keep up with change and the benefactors of that change is you and I.

Under Tim Cook Apple are just keeping up and following others. I wouldn't expect the fanboys to see what everyone else is doing.

I tip my hat to Steve Jobs for creating the fanboy thing. Again more brilliance by the great man. Create a club and let it consume.

I'd liken it more to snake charming. Keep the tune going, the snake entranced, and you can make coin off of it. However, run out of puff, screw up, and the snake wakes, looks around, thinks 'who IS this berk' and gets angry.

Apple have been lucky that the mobile phone industry has hit a plateau. They were a good 2-3 years behind the curve, but have been able to claw some of that back because things aren't evolving as quickly as they were. They are now 1-2 years behind.

However, it's unlikely that will continue. Something will come along that effectively replaces the phone, and then apple's tendency towards conservatism and screwing the customer with small steps rather than big leaps will come back to haunt them.

Change is one of those strange abstract facets of society. Move too fast and you don't take people with you. Move too slow and you get left behind. 'Just right' changes as society changes too - making it more art than science.

Jobs wanted to replace the Newton with something of his own (echoing the Macintosh/Lisa fight) - and the iphone was pretty much the output of a desire to produce a PDA for apple. He lucked out with timing, arriving with something just as the market was ready for the change.

Too one dimensional Garry. You focus too much on the tech and fail to see the many facets that bring something to market and make it sell.

Now while both of us see the bad tech, most don't, so hats off to those who can do this, and sell a gazillion of those. They weren't the first to invent and MP3 player, but they made it sticky.

No I didn't. I referenced it. Snake charming - the act of trying to convince the snake to dance rather than bite your face off, so you can make money.

Fanbois: Continuous imbalanced rants on unrelated forums about an opposing tech that you don't own with constant dodgy facts and cherry picked comparisons. Accusing other side of being blind. Never ending obsession. Sorry, who did you say were the fanbois's again, I'm confused

Can't you just acknowledge the brilliance of the Apple marketing machine in the early part of the naughties? Steve Jobs had goal, and idea, and a method on how to achieve it. He did and look at the fanboy base he created.

Why does everything have to come back to "lies"? Its just marketing, its about creating a club of people who you get hooked and will continue to buy from the ecosystem. Its clever business.

Change is good.