Wonder how much they paid someone to think that name up.

http://news.bbc.co.uk/1/hi/business/6313073.stm

http://www.thisismoney.co.uk/news/ar...8&in_page_id=2

Yeah, almost feel embarrassed for them....

"Fresh and Easy"??? Oh my good lord.

Well, its less of a contradiction than "Easy and Fresh"

Sounds like panty liners

Or a freshly scrubbed fanny.

Fresh Fanny would be a good name

OMG! They should fire the consultant that came up with that name...sounds like an underage porn movie title!

I bet within a year we see a porno named "Flesh and Easy" about a young aspiring actress who ends up as a horny checkout clerk with a handsome night manager and ... well ....

Vagifresh for sluts?

Or kipper fanny would be another

Dude, that's just wrong.

How strange - what's wrong with Tesco? Why do they have to change the name of everything just for the USA?
Its like Harry Potter and the Sorcerer's Stone all over again.

"Tesco" is probably too close to "Costco". Marketing people wouldn't want the imbecilic consumers getting the names mixed up.

What happened with the Harry Potter book, was it called something else in England?

The book is actually called 'Harry Potter and the Philosopher's Stone'. Before it's release in the US, the publishing company did some market research and discovered that most Americans don't know what a philosopher is. Thus the name was changed.

D'oh!!