Fresh and Easy
 

Wonder how much they paid someone to think that name up.

http://news.bbc.co.uk/1/hi/business/6313073.stm

http://www.thisismoney.co.uk/news/ar...8&in_page_id=2

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Yeah, almost feel embarrassed for them....

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"Fresh and Easy"??? Oh my good lord. :lol:

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Well, its less of a contradiction than "Easy and Fresh" :huh:

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Sounds like panty liners

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Or a freshly scrubbed fanny.

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Fresh Fanny would be a good name

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OMG! They should fire the consultant that came up with that name...sounds like an underage porn movie title!

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I bet within a year we see a porno named "Flesh and Easy" about a young aspiring actress who ends up as a horny checkout clerk with a handsome night manager and ... well .... :eek:

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Vagifresh for sluts?

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Or kipper fanny would be another

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Dude, that's just wrong.:lol:

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How strange - what's wrong with Tesco? Why do they have to change the name of everything just for the USA?
Its like Harry Potter and the Sorcerer's Stone all over again.

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"Tesco" is probably too close to "Costco". Marketing people wouldn't want the imbecilic consumers getting the names mixed up.;)

What happened with the Harry Potter book, was it called something else in England?

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The book is actually called 'Harry Potter and the Philosopher's Stone'. Before it's release in the US, the publishing company did some market research and discovered that most Americans don't know what a philosopher is. Thus the name was changed.

D'oh!!

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Not quite. Americans didn't know what the "philosopher's stone" is.

And that's the only title that has been changed.

I get my HP books from the UK and over time the amount of "translation" the American edition has in it, has fallen from book to book. The one thing most Americans won't "get" is how much Rowling is borrowing from the British muggle world -- eg Spellotape vs Sellotape.

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I'd like to see some valid evidence produced to prove this (idiotic )statement. :rolleyes:

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There are several interpretations, Leslie. This is only a time killing forum and not a court of law, so I'm not going to spend hours backing up my "statements" when this will be forgotten about and lost on page 7 by next week.

Some things I scanned though:

Wikipedia: "Both the book and the motion picture were released in the United States with the title Harry Potter and the Sorcerer's Stone, citing the reason that most Americans in the target age group would not be as interested in something containing the word "philosopher" as they would "sorcerer", thus hurting sales."

JK Rowling's website: "Both the book and the motion picture were released in the United States with the title Harry Potter and the Sorcerer's Stone, citing the reason that most Americans in the target age group would not be as interested in something containing the word "philosopher" as they would "sorcerer", thus hurting sales."

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Not being interested in something is not the same thing as not comprehending what it means, which is what you said previously.

:)

~SecretGarden

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Either way, it's ignorance. Supermarkets, books, TV shows, films...it pisses me off how everything has to be Americanized before these thick masses will give anything a look. Only in America could 'The Last Samurai' be a white American from California!

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American companies opening offices/stores in the UK do exactly the same thing - test market and use whatever name/title is the most appealing to Europeans. Or were you not aware that market strategies are used globally - not just in the US?

The Last Samurai was fiction/fantasy ..... that means it isn't true - it's just pretend. Americans are mighty thick (there are big words coming up soon - so everybody put on their crash helmets) but even we are aware that Tom Cruise is not really a S-a-m-u-r-a-i ... as a matter of fact he is a S-c-i-e-n-t-o-l-o-g-i-s-t.... neither of which should be confused with a S-o-r-c-e-r-e-r. :blink:

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Well done!:thumbup:

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Did you miss out what I said about the HP books becoming less and less "Americanised" over time? The most recent book has little more than the usual spelling changes (colour/color). Even esoterica like chipolatas stay in, and HP fans take pleasure in learning about them -- after all, if you are interested in learning the ins and outs of a fictional world, it's no great leap to learn about a "real" one.

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I agree 100%. About freakin' time.

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Really? Casts me back to the countless requests for SausageEggNChips while working in a BURGER joint in Greece. Everything else was just too scary.

Don't MAKE me round up my examples of equal UK ignorance.

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:rofl: ROFL :rofl:

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ha!ha! Reminds me of that one movie with Julie Walters is was it? Or whomever - the one who goes to Greece and falls for a Greek waiter.....

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yeah yeah, if I had a dollar for every time...


Lucky me, I got the English waiter instead.

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Was it something "Valentine" ..... I love the part where he kisses her stretch marks. :lol:

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Shirley Valentine

(Pauline Collins)

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Ahh.. the Macdonalisation of Society... Sociology was always my favourite subject at Uni..

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Fanks muchly. Came back to me when I was peeling the taters earlier.

Love that movie :):)

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That was a great film. :cool:

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It's not idiotic. Many words and phrases in the first book were changed for the US market--for changed read simplified. Before we moved here, hubby used to read his US version to my girls over the net. We were following in our (UK) book. The changes were frequent and almost all of them were about taking a not very difficult word or phrase and making it much simpler. I found it all rather worrying!

Regards
-=-
Scarlett

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I think it was safe to change less later on when Rowling had gathered such a fan base. It wasn't safe--apparently--in the early days.

Also, it's a sad fact of publishing that when an author is new and untried, their books are edited heavily, usually with good results. As they get more of a name, they get more control over the editing process. The result is often sloppier later books that are much longer--much less edited. Think about some of the major authors you know, and ask yourself whether quality has suffered and the pagination increased over time. Isn't true in every case but holds true for many. A divergent point, but an interesting one.
:)
Regards
-=-
Scarlett

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Stephen King would be a great example of this...I swear I'm the only person in the world who thinks this self important, pretentious rambler is seriously overrated.

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Lots of examples, not just Harry Potter. Bill Bryson's books have different titles - Down Under became something else, perhaps because Australia isn't Down Under relative to the USA, but others have different titles too (oddly he's not really popular here, at least no-one I have spoken to reads his books). I recently read a Ken Follett novel set in Scotland. The book was littered with Americanisms which you'd never hear in the Highlands; it does spoil the atmosphere a little.

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The name of the book I have by BB is In a Sunburnt Country.

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That would be Down Under... Notes from a Big Country is (I think) called I'm a Stranger Here Myself. etc etc etc

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They also had the name of the James Bond movie "Licence Revoked" changed to "Licensed To Kill" as the market research showed that many Americans didn't understand the word "Revoked"....