help to change Abercrombie & Fitch's brand message
#2
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Joined: Feb 2011
Posts: 0
Re: help to change Abercrombie & Fitch's brand message
Great video. Great idea. Shit company that deserve to be punished.
The clothes they produce are ****ing awful as well.
Are Hollister the same company? They could do with the same treatment...
The clothes they produce are ****ing awful as well.
Are Hollister the same company? They could do with the same treatment...
#3
Re: help to change Abercrombie & Fitch's brand message
They are yes.
Can't watch the video at work, so apologies if this is part of it, but wasn’t there a story in the UK a little while ago a girl who worked in one of their stores who was an amputee from the elbow down on one arm, and as this didn’t fit the Abercrombie brand image she wasn’t allowed to be customer facing?
Also, (and again apologies if cover in the video) they’re going to be opening a Dubai store next year, will be interesting to see how the adapt their stores to fit in with local cultural sensitivities – I don’t expect there’ll be the good looking semi-naked models on the door or prancing around insides the stores for example.
Can't watch the video at work, so apologies if this is part of it, but wasn’t there a story in the UK a little while ago a girl who worked in one of their stores who was an amputee from the elbow down on one arm, and as this didn’t fit the Abercrombie brand image she wasn’t allowed to be customer facing?
Also, (and again apologies if cover in the video) they’re going to be opening a Dubai store next year, will be interesting to see how the adapt their stores to fit in with local cultural sensitivities – I don’t expect there’ll be the good looking semi-naked models on the door or prancing around insides the stores for example.
#4
Re: help to change Abercrombie & Fitch's brand message
A&F is pretentious artificial vain git of a brand .
I thought that what the fella in the video is doing is insulting to the homeless.
I thought that what the fella in the video is doing is insulting to the homeless.
#5
Re: help to change Abercrombie & Fitch's brand message
They are yes.
Can't watch the video at work, so apologies if this is part of it, but wasn’t there a story in the UK a little while ago a girl who worked in one of their stores who was an amputee from the elbow down on one arm, and as this didn’t fit the Abercrombie brand image she wasn’t allowed to be customer facing?
Also, (and again apologies if cover in the video) they’re going to be opening a Dubai store next year, will be interesting to see how the adapt their stores to fit in with local cultural sensitivities – I don’t expect there’ll be the good looking semi-naked models on the door or prancing around insides the stores for example.
Can't watch the video at work, so apologies if this is part of it, but wasn’t there a story in the UK a little while ago a girl who worked in one of their stores who was an amputee from the elbow down on one arm, and as this didn’t fit the Abercrombie brand image she wasn’t allowed to be customer facing?
Also, (and again apologies if cover in the video) they’re going to be opening a Dubai store next year, will be interesting to see how the adapt their stores to fit in with local cultural sensitivities – I don’t expect there’ll be the good looking semi-naked models on the door or prancing around insides the stores for example.
Can't believe people fall for such blatant marketing. I can understand if they are the only brand that fit a person well, cause some people have odd measurements.
#6
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Joined: Feb 2011
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Re: help to change Abercrombie & Fitch's brand message
Or are you saying that it's insulting because he's using them to promote his campaign against A&F..without really knowing what/why/how etc?
#7
Re: help to change Abercrombie & Fitch's brand message
A&F doesn't want fat and ugly people wearing their clothes.This guy trying to stick it to A&F by using the homeless to do so, is essentially saying the homeless are unworthy.
#8
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Re: help to change Abercrombie & Fitch's brand message
I think that is a pretty cynical view of it all though to be honest. Homeless guy gets a free t-shirt and the guy making the video is making him look unworthy?
#9
Re: help to change Abercrombie & Fitch's brand message
It's not exclusive here they are selling shirts for less than 100 dhs in that sports outlet shop near the Gold and Diamond Park.
#10
Re: help to change Abercrombie & Fitch's brand message
If giving free clothes was the issue, he coulda purchased much cheaper quality clothes and helped more homeless.
#11
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Re: help to change Abercrombie & Fitch's brand message
When was the last time you or I or Joe Bloggs bought clothes for the homeless though? Something is better than nothing, regardless of the person's motivation. Surely?
#12
Re: help to change Abercrombie & Fitch's brand message
Haven't bought them clothes but have bought them food (likes pastries and such).
#13
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Joined: Feb 2011
Posts: 0
Re: help to change Abercrombie & Fitch's brand message
But the upshoot is, some homeless folk might get extra clothes out of it.
Swings and roundabouts I guess mate.
#14
Re: help to change Abercrombie & Fitch's brand message
Now I think they're *****