In Germany, the brand is closely associated to neo-nazism by the Verfassungschutz of the state of Brandenburg.[1] In German media, the brand is most often discussed in the light of this association. Wearing Thor Steinar clothes is expressly forbidden in the Bundestag, in the Landtag of Mecklenburg-Vorpommern and of Saxony and in several football stadiums

In Germany, public display of Nazi-associated symbols, the Holocaust denial, and glorification of Adolf Hitler are illegal. Despite that, the Federal Office for the Protection of the Constitution, which collects domestic intelligence for the government, appraises the number of active participants of the far right movement at around 40,000.[5]

Various authorities and organizations, including Brandenburg Verfassungsschutz,[6][7] have identified the wearing of Thor Steinar clothes as one of the indications of membership in the far right subculture.

Wearing the label is prohibited in the German Bundestag and in the Landtags of Mecklenburg-Vorpommern and Saxony. In addition several football clubs including Borussia Dortmund, Werder Bremen, Hamburger Sport Verein and Hertha BSC prohibit wearing the label in their stadiums.[8][9] The online retailer Amazon stopped selling the brand in 2009.