Ten years from now ....
Apr 30th 2007, 6:56 am
#46
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Joined: Jul 2004
Location: currently Dubai, ex UK
Posts: 4,582
Re: Ten years from now ....
In the UAE it is to have a press conference hosted by the CEO who is the worst communicator on the planet, make sure there are a random selection of "hostesses" that look ok but have never heard of the product they are "presenting". Expect the fact that the 2 hour drone of just how good the product is will attract 10% of the people that were invited (the invitees being from a 5 year out of date email database that has no relevence to the industry you are in). Don't hand out any literature at the event. Don't follow up. Under no circumstances should you try to engage the interest of a journalist...
Oh and just make sure you send out the invites to this crucial event approx 5 minutes before it starts...
Apr 30th 2007, 7:38 am
#47
Lost in BE Cyberspace
Joined: Sep 2006
Posts: 18,187
Re: Ten years from now ....
what is the best way to communicate a product launch?
In the UAE it is to have a press conference hosted by the CEO who is the worst communicator on the planet, make sure there are a random selection of "hostesses" that look ok but have never heard of the product they are "presenting". Expect the fact that the 2 hour drone of just how good the product is will attract 10% of the people that were invited (the invitees being from a 5 year out of date email database that has no relevence to the industry you are in). Don't hand out any literature at the event. Don't follow up. Under no circumstances should you try to engage the interest of a journalist...
Oh and just make sure you send out the invites to this crucial event approx 5 minutes before it starts...
In the UAE it is to have a press conference hosted by the CEO who is the worst communicator on the planet, make sure there are a random selection of "hostesses" that look ok but have never heard of the product they are "presenting". Expect the fact that the 2 hour drone of just how good the product is will attract 10% of the people that were invited (the invitees being from a 5 year out of date email database that has no relevence to the industry you are in). Don't hand out any literature at the event. Don't follow up. Under no circumstances should you try to engage the interest of a journalist...
Oh and just make sure you send out the invites to this crucial event approx 5 minutes before it starts...
MM, xx
Apr 30th 2007, 9:20 am
#48
Guest
Posts: n/a
Re: Ten years from now ....
what is the best way to communicate a product launch?
In the UAE it is to have a press conference hosted by the CEO who is the worst communicator on the planet, make sure there are a random selection of "hostesses" that look ok but have never heard of the product they are "presenting". Expect the fact that the 2 hour drone of just how good the product is will attract 10% of the people that were invited (the invitees being from a 5 year out of date email database that has no relevence to the industry you are in). Don't hand out any literature at the event. Don't follow up. Under no circumstances should you try to engage the interest of a journalist...
Oh and just make sure you send out the invites to this crucial event approx 5 minutes before it starts...
In the UAE it is to have a press conference hosted by the CEO who is the worst communicator on the planet, make sure there are a random selection of "hostesses" that look ok but have never heard of the product they are "presenting". Expect the fact that the 2 hour drone of just how good the product is will attract 10% of the people that were invited (the invitees being from a 5 year out of date email database that has no relevence to the industry you are in). Don't hand out any literature at the event. Don't follow up. Under no circumstances should you try to engage the interest of a journalist...
Oh and just make sure you send out the invites to this crucial event approx 5 minutes before it starts...
Give gift away to waiting lazy journos, press release is then inserted into paper verbatum with name changed.
Apr 30th 2007, 10:25 am
#49
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Joined: Jul 2004
Location: currently Dubai, ex UK
Posts: 4,582
DCC isn't closing down anymore, just being rebuilt. 
