coffindodger

A government-backed supermarket chain in Dubai is targeting young people in an effort to help the emirate reduce its dependency on foreign labour.

Emirati workers make up less than 1% of the private sector workforce
The sight of young Emirati men and women working as fishmongers and bakers or checkout assistants and shelf-stackers is very unusual.
The jobs are normally filled by Dubai's massive foreign workforce.
Emirati workers in the retail sector are still a minority within a minority.
Nationals constitute less than 20% of the total population and according to some researchers make up less than 1% of the private sector workforce.
This is because employers in the emirate have found it notoriously difficult to attract young nationals into the private sector.
They mostly favour working in the public sector - which offers more pay, far fewer working hours, longer holidays and security.
There is also the issue of prestige. Working in a supermarket still carries, for many Emiratis, a stigma.

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