I'm somewhat miffed at having this forced on me. Yes, I know I don't have to download it, but I believe it will show up in my purchase history regardless. It'd be nice if I could swap it out for something else.

I believe it was some $100 million deal between U2 and Apple to announce the new album. If you're going to publicize a new album, then doing it at a very large media event, especially the one Apple just had, then it's not a bad place to do it. Announcing it at a discounted price would be one thing, but giving it away does get people talking.