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Old

May 13th 2010, 3:38 am

#16

wheatsheaf

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Re: Marketing forums/blogs in Canada

Quote:

Originally Posted by R I C H

Widely dispersed population, high costs of national implementation, apathy, less mature mobile device marketplace, less aggressive approach to investing in new technologies.

What's the 'amazing stuff'?

Canadian marketers are a wandering wondering tribe. Some are apathetic and less aggressive, but Id say most are just not creative, and unless ideas come from the USA (or France for the Quebec bunch) there's very little Canadian originality. The oft used excuse is 'multiculturalism' and diverse target demographics.....really just smoke and mirrors. Lots of self congratulations though.

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Old

May 13th 2010, 3:40 am

#17

R I C H

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R I C H has a reputation beyond repute

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Re: Marketing forums/blogs in Canada

Quote:

Originally Posted by wheatsheaf

Canadian marketers are a wandering wondering tribe. Some are apathetic and less aggressive, but Id say most are just not creative, and unless ideas come from the USA (or France for the Quebec bunch) there's very little Canadian originality. The oft used excuse is 'multiculturalism' and diverse target demographics.....really just smoke and mirrors. Lots of self congratulations though.

I think a lack of investment in the creative process has something to do with it, and there's little desire to be edgy or 'interesting' which means a lot of material is bland and generic. A great deal of creative follows the lead of the US too, which I think suffers from similar constraints.

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Old

May 13th 2010, 4:21 am

#18

Souvy

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Re: Marketing forums/blogs in Canada

Quote:

Originally Posted by wheatsheaf

Canadian marketers are a wandering wondering tribe. Some are apathetic and less aggressive, but Id say most are just not creative, and unless ideas come from the USA (or France for the Quebec bunch) there's very little Canadian originality. The oft used excuse is 'multiculturalism' and diverse target demographics.....really just smoke and mirrors. Lots of self congratulations though.

WTF?

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Old

May 13th 2010, 6:47 am

#19

wheatsheaf

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wheatsheaf has much to be proud of

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Re: Marketing forums/blogs in Canada

Quote:

Originally Posted by Souvy

WTF?

is that quebec french?

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