Just seen the advert, amusing. The line is said completely matter of fact without any aggression, ockerism, or any feral tint.

Have no problem with it all, better than Paul Hogan.

Which Chanel have you seen it on i haven't seen it yet.

Saw it on the tourism website. Type in tourism australia into Google. Cheers.
Really not a bad advert - no need for Australians to worry about any image it might portray other than the usual, that Australia is not a bad place to visit.

I think it's rather good, and the laydee on the beach with the bikini on, that's rather excellent

To anyone who is appaulled, offended or otherwise outraged or mildly upset, put out or otherwise feels morally sullied in some way, herein is the defination of the word bloody according to Wikipedia :-

Usage outside of the U.K.

Bloody has always been a very common part of Australian speech and has not been considered profane for some time. The word was christened "the Australian adjective" by The Bulletin on 18 August 1894. In the 1940s an Australian divorce court judge held that "the word bloody is so common in modern parlance that it is not regarded as swearing".

Frankly - I think its about as Australian as Kylie! Offended persons may of course choose to stay in jolly old Blighty or head to the airport as appropriate I dont think a day goes by without me hearing someone use the word and its not in a swearing context usually - its part of Australian culture, like or not.

Been taking lessons from Costello ?

My thoughts on this are that swearing, from what I have seen and heard here, is not as bad as some places.

I'd rather not hear my daughter use the word, but I would prefer that to the F word, very commonly used on this forum, in various contexts. In fact it was on here that my daughter first came across it.

I was thinking along those lines today actually. Generally I hear the word bloody here a lot in general conversation, that and sh*t. I dont hear the F word or the particular one that I hate the C word.

Whereas in the UK I used to hear those two quite often. Maybe I'm just mixing with a better class of lout , but from chatting to people its not as common by far.

Just spent a month staying with my sister in the UK, surrounded by 3 kids, all under 13.
I'm aware that I swear far more here than I ever did over there, because it hear more of it - especially at work here. The Bloke, an Aussie, swears with every other breath. We both made a real effort while we were with the family as my sister has a real down on the kids using any swear words, and I have to say it was quite pleasant not to hear "Bloody", "f***", b***ard" etc around me all the time. Plenty of other words in the English language, why not use them instead
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Have to admit on the other hand though, the Toyota ute ad is probably my favourite ad of all time....

Actually, Pollyanna, if I have to be honest, I agree with centurion. Aussies may say bugger and bloody - and even not all - but my UK public school educated mother also uses them a lot. I recall her doing it crossing the road with us when I was 5.

I find that Aussies use the f word, at least deliberately, FAR less now I think about it, almost exclusively. They are WAY more conservative in this arena. Well educated Enlgish people often say F in a kind of polite, 'nice' way - just look at the funny English comedies, and get away with it - I never hear Aussies say it like this.

My wife was amused that people were shocked at the F words uttered by nice people in "Love Actually", a 'funny' Pommy film.

Chinese and Japanese tourists are no doubt among Australian Tourism's target groups. In Japan at least, I can imagine that the swearing won't go down well. One key marketing principle is to aim your advert at your audience, rather than at yourself. The 'we don't care about being PC because we're Australian' approach, may mean that the advert doesn't hit the mark and bring in the dollars.

I quite like it, made me smile. But what I don't get is why it's being shown on Aussie TV - Don't need to ask where we are, we are already here

We just watched it & thought the same. I think it's a bit of back slapping, kind of like 'look how good we are'. Bizarre. I would like to know who's paying for it to be on Aussie TV. Probably us.

I thnk it's an okay ad. They've done better.

Bingo, that is exactly what I said to Dagboy last night when I saw them! Why on earth is she saying it when it would sound so much more believable & "authentic" coming from the mouth of, say, the guy who mentions shutting the gate? But then that is just typical media & men for you, stick a bikini clad girl on TV & most men are so stupid that they would buy tampons to stick up their nose when they had a cold if she told them it was a good idea .

As for the rest, its a tourism ad, pics of lovely beaches are expected, but I was quite impressed with all the other bits they added to it, definitely doesn't show Australia as only being a country of beaches IMO.

Bugger, back to the kleenex.

What do people think of the term "cock-up"?

To me (Aussie born) this is EXACTLY the same as "F-up", but various brits have told me that this is not the case......& I've seen it in the british press/heard it on the radio.

I reckon that if I used the phrase "cock-up" I'd be banished from the family.

Then again, Im also not allowed to say "Take the Mick", as the aetiology of this relates to slagging off the Irish (my granny's lineage).