Either This Guy Needs a Risk Analysis Department
#1
Lost in BE Cyberspace
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Joined: Jun 2008
Location: San Francisco Bay Area
Posts: 10,678
Either This Guy Needs a Risk Analysis Department
or his prices are at least 33% higher than his competitors and is laughing all the way to the bank.
4-1 Odds to Get Free Furniture
4-1 Odds to Get Free Furniture
#2
Rootbeeraholic
Joined: Aug 2009
Location: Houston, Tx
Posts: 2,280
Re: Either This Guy Needs a Risk Analysis Department
or his prices are at least 33% higher than his competitors and is laughing all the way to the bank.
4-1 Odds to Get Free Furniture
4-1 Odds to Get Free Furniture
#3
Re: Either This Guy Needs a Risk Analysis Department
Jordans Furniture guy has been doing the thing with the Redsox, Celtics and Bruins for years, till those teams came up with the goods
#4
Lost in BE Cyberspace
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Re: Either This Guy Needs a Risk Analysis Department
It seems hard to believe that he hasn't been getting hit on an average of 1 out of 4 sales over the years.
#5
Re: Either This Guy Needs a Risk Analysis Department
He may possibly be trying to drum up business for next year by claiming a large loss but unless we know the total sales, we can't determine if it was just an average expected year for that type of promotion.
It seems hard to believe that he hasn't been getting hit on an average of 1 out of 4 sales over the years.
It seems hard to believe that he hasn't been getting hit on an average of 1 out of 4 sales over the years.
#6
Re: Either This Guy Needs a Risk Analysis Department
What's happening then? That link just takes me to Fox sports home page..
#8
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Re: Either This Guy Needs a Risk Analysis Department
'Mattress Mack' says his NFL-related promo turned into 'sour lemons' for him, though more than 100 customers scored big. Somehow, he did not see this coming.
The promotions department here may need to be revamped.
A Houston furniture store ran a promotion last weekend in which they'd refund customers who spent more than $5,000 on merchandise if they picked the correct winners of the conference championship games.
Given there were only four possible outcomes (Seattle-Denver, Seattle-New England, San Francisco-Denver and San Francisco-New England), it wasn't hard for people to make a successful prediction.
More than 100 customers picked Seattle-Denver and now "Mattress Mack" is out $600,000.
Somehow, the store's owner, Jim McIngvale, admitted that he never thought so many people would guess the correct outcome.
#9
Lost in BE Cyberspace
Joined: Oct 2003
Posts: 22,105
Re: Either This Guy Needs a Risk Analysis Department
It is on FOX NFL sport but the following is the story.
'Mattress Mack' says his NFL-related promo turned into 'sour lemons' for him, though more than 100 customers scored big. Somehow, he did not see this coming.
The promotions department here may need to be revamped.
A Houston furniture store ran a promotion last weekend in which they'd refund customers who spent more than $5,000 on merchandise if they picked the correct winners of the conference championship games.
Given there were only four possible outcomes (Seattle-Denver, Seattle-New England, San Francisco-Denver and San Francisco-New England), it wasn't hard for people to make a successful prediction.
More than 100 customers picked Seattle-Denver and now "Mattress Mack" is out $600,000.
Somehow, the store's owner, Jim McIngvale, admitted that he never thought so many people would guess the correct outcome.
'Mattress Mack' says his NFL-related promo turned into 'sour lemons' for him, though more than 100 customers scored big. Somehow, he did not see this coming.
The promotions department here may need to be revamped.
A Houston furniture store ran a promotion last weekend in which they'd refund customers who spent more than $5,000 on merchandise if they picked the correct winners of the conference championship games.
Given there were only four possible outcomes (Seattle-Denver, Seattle-New England, San Francisco-Denver and San Francisco-New England), it wasn't hard for people to make a successful prediction.
More than 100 customers picked Seattle-Denver and now "Mattress Mack" is out $600,000.
Somehow, the store's owner, Jim McIngvale, admitted that he never thought so many people would guess the correct outcome.
#10
Rootbeeraholic
Joined: Aug 2009
Location: Houston, Tx
Posts: 2,280
Re: Either This Guy Needs a Risk Analysis Department
I thought it used to be 50% off but again - too lazy to go check.
#11
Re: Either This Guy Needs a Risk Analysis Department
Is it possible that, with the economy on the upswing after several lousy years that it's not so much that he didn't expect roughly 25% of people to get it right, but that he didn't expect any where as near as many as 500 people to spend $5,000 in his store?
#12
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Joined: Jul 2003
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Posts: 1,236
Re: Either This Guy Needs a Risk Analysis Department
It reminds one of the gyms that offered a lifetime membership.
But you needed to be clear the membership was for the life of the gym, not the life of the gymnast.
But you needed to be clear the membership was for the life of the gym, not the life of the gymnast.
#13
Re: Either This Guy Needs a Risk Analysis Department
Seriously? Lets look at this another way. He simply had a 25% off sale. In an industry with typical 200% to 400% markups, that is chump change. Judging by the comments here, the guy is smart, he knew most people would be drawn to the sensational story rather than the financials.
The guy doesn't need a 'risk analysis department', he needs to give his marketing team a raise. Not only did he make a killing by offering a paltry 25% off, he'll have idiots lining around the block next year hoping to 'strike it lucky' too. Hook, line, and sinker.
BTW - this is the guy that outsmarted you
The guy doesn't need a 'risk analysis department', he needs to give his marketing team a raise. Not only did he make a killing by offering a paltry 25% off, he'll have idiots lining around the block next year hoping to 'strike it lucky' too. Hook, line, and sinker.
BTW - this is the guy that outsmarted you
#14
Re: Either This Guy Needs a Risk Analysis Department
I think thinbrit (and Pulaski higher up the thread) are right. Cheap advertising. Would be interesting to see his sales figures. And even more interesting to see the figures on the next promotion!
He's certainly no dummy...but that photo of him must be decades old now. We regularly (ok, slight exaggeration) see him in store, and he looks to be in his 60s I would guess. But he always has time to glad hand the customers, starting with the kids who invariably get a promotional soccer ball or some such. We've bought quite a few bits from him over the years, partly because he has reasonable stuff at reasonable prices, but also because he has the formula right .. It is actually quite pleasant and easy to buy stuff there, he has free food and a playground for the kids etc etc. but best of all, his sales staff, although they are there to sell, don't hound you like just about every other place, with the inane "this would look lovely in your den" bollox ( How the **** do you know what my den looks like.). Plus you have to break the speed limit to get home before the delivery truck
He's certainly no dummy...but that photo of him must be decades old now. We regularly (ok, slight exaggeration) see him in store, and he looks to be in his 60s I would guess. But he always has time to glad hand the customers, starting with the kids who invariably get a promotional soccer ball or some such. We've bought quite a few bits from him over the years, partly because he has reasonable stuff at reasonable prices, but also because he has the formula right .. It is actually quite pleasant and easy to buy stuff there, he has free food and a playground for the kids etc etc. but best of all, his sales staff, although they are there to sell, don't hound you like just about every other place, with the inane "this would look lovely in your den" bollox ( How the **** do you know what my den looks like.). Plus you have to break the speed limit to get home before the delivery truck