100 Montaditos
#1
100 Montaditos
Anyone like this chain? Apparently they have plans to open 4,000 outlets in the US! They're being called the "Starbucks of the sandwich store" or the "Zara of the Roll". I can't help feel they are being a bit optimistic, although I see they started already in Miami. Looks like they are expanding soon in the UK and Italy too.
http://www.eleconomista.es/empresas-...inco-anos.html
http://www.businessweek.com/magazine...-08112011.html
http://www.eleconomista.es/empresas-...inco-anos.html
http://www.businessweek.com/magazine...-08112011.html
With Spain mired in its worst financial crisis in almost six decades and concern about a government default swirling, you’d think there’d be little reason to party. But on a recent sweltering evening in Madrid, Juan Caldera was busy socializing at a local restaurant as he munched on a bacon and brie sandwich washed down with a cold beer. Thankfully for the 23-year-old law student, a big night out comes at a small cost at trendy 100 Montaditos, a restaurant chain that’s taken Spain by storm. The traditional 5-inch sandwiches that give the chain its name some nights cost just €1 ($1.42), while beer is €2, the perfect tab for a nation coping with a 21 percent jobless rate, the highest in Europe. “We love the price and the atmosphere,” says Caldera. “I come with friends once a week and have three to seven montaditos. There are so many people, you even have to line up for a few minutes to grab a chair.”
The chain has doubled its number of restaurants across Spain since 2007, to 200, and now it’s setting its sights on the U.S. Restalia Grupo de Eurorestauración, the parent company of 100 Montaditos, aims to open 4,000 American stores in the next five years. As it does in Europe, the chain will chase that goal with a combination of company-owned stores and franchised restaurants. It would be a faster expansion than that of Starbucks (SBUX), which didn’t have that many outlets in the U.S. until three decades after its first shop opened.
The chain has doubled its number of restaurants across Spain since 2007, to 200, and now it’s setting its sights on the U.S. Restalia Grupo de Eurorestauración, the parent company of 100 Montaditos, aims to open 4,000 American stores in the next five years. As it does in Europe, the chain will chase that goal with a combination of company-owned stores and franchised restaurants. It would be a faster expansion than that of Starbucks (SBUX), which didn’t have that many outlets in the U.S. until three decades after its first shop opened.
#2
Lost in BE Cyberspace
Joined: Apr 2009
Posts: 7,749
Re: 100 Montaditos
Anyone like this chain? Apparently they have plans to open 4,000 outlets in the US! They're being called the "Starbucks of the sandwich store" or the "Zara of the Roll". I can't help feel they are being a bit optimistic, although I see they started already in Miami. Looks like they are expanding soon in the UK and Italy too.
http://www.eleconomista.es/empresas-...inco-anos.html
http://www.businessweek.com/magazine...-08112011.html
http://www.eleconomista.es/empresas-...inco-anos.html
http://www.businessweek.com/magazine...-08112011.html
Basically they serve "pan con pan - comida de tontos" which might actually make it a success in the US
Gambrinus is also terrible, although Lizarran is very good - as is Matahambre which is a small chain on the CDS. Spain has great food and places to east, but doesnt do chain restaurants well, but then again most chain restaurants are terrible anyway
#3
Re: 100 Montaditos
Yes and its an awful place, the worst of all the Spanish chains.
Basically they serve "pan con pan - comida de tontos" which might actually make it a success in the US
Gambrinus is also terrible, although Lizarran is very good - as is Matahambre which is a small chain on the CDS. Spain has great food and places to east, but doesnt do chain restaurants well, but then again most chain restaurants are terrible anyway
Basically they serve "pan con pan - comida de tontos" which might actually make it a success in the US
Gambrinus is also terrible, although Lizarran is very good - as is Matahambre which is a small chain on the CDS. Spain has great food and places to east, but doesnt do chain restaurants well, but then again most chain restaurants are terrible anyway
#4
Banned
Joined: Dec 2006
Location: Living in a good place
Posts: 8,824
Re: 100 Montaditos
May do well in some areas of the US. Lot of competition though. Have been in one in Spain and they are ok.
Seeing as they are franchises I suppose it depends on finding enough people to invest.
Seeing as they are franchises I suppose it depends on finding enough people to invest.
#5
Re: 100 Montaditos
Yes, I wondered about that. But the US is well used to this sort of thing (didn't McDs operate as a franchise?) and I suppose if the first batch in Miami and New York do well, then there'll be plenty of entrepreneurs prepared to invest in this business.
#6
Banned
Joined: Dec 2006
Location: Living in a good place
Posts: 8,824
Re: 100 Montaditos
As with all chains quality varies. I like Nandos but some are better than others. Suprised they never got into the spanish market.
Franchises do seem popular in the US. They are very restricitve terms. Someone we know left Spain and bought a franchise, they lost everything.
Franchises do seem popular in the US. They are very restricitve terms. Someone we know left Spain and bought a franchise, they lost everything.
#7
Re: 100 Montaditos
We were in Madrid in the middle of May and had read that the most economical way to eat was to have the main meal at lunchtime and a snack in the evening.
100 Montaditos was a short stroll from the hotel and a pleasant place to sit and drink in the evening whilst watching the world pass by.
There were various offers over the days we were there but it was cheaper to have a montidito and a drink than to order the drink only.
Not the best cuisine in the world but quite acceptable and good value for money.
100 Montaditos was a short stroll from the hotel and a pleasant place to sit and drink in the evening whilst watching the world pass by.
There were various offers over the days we were there but it was cheaper to have a montidito and a drink than to order the drink only.
Not the best cuisine in the world but quite acceptable and good value for money.
#8
BE Forum Addict
Joined: May 2008
Posts: 1,878
Re: 100 Montaditos
While I would not seek it or other chains out I have eaten in several 100 Montaditos, had a good selection of them, all served fresh and hot/cold as should be. Been served much worse ( and rejected) in some places.