Something I'm proud of - please have a look!
 

Hi all :)

I don't think I've ever mentioned, but I'm a road safety communications manager with a road safety partnership here in the UK.
I'm mostly a marketing communications type, and this role is one that really allows me to flex various muscles...

On those lines, we've just released a brand new campaign which is gaining loads of attention around the world (lots of hits from the US, but only a couple from Canada so far... Hint hint...).

We've spent the last year working on it, and I'm trying to get onto TV here in the UK!!

I'm personally and professionally really proud of this - we've managed to achieve something quite different to normal road safety advertising; it's family friendly, there's no blood/guts etc... Plus I've made policemen cry with it!

I'd be really grateful if you could have a look and let me know your thoughts: http://www.embracethis.co.uk.

If you like it, please pass it on and around - I'm determined to get 1million+ hits!

Thank you in advance :)

IainK has said it's OK to post this in here because, although it's work related, it's not trying to sell you anything...
I am hoping to move to Canada in a couple of years when I've got finances sorted etc - so I'm not just a random lurker!

Re: Something I'm proud of - please have a look!
 

Anything that makes policemen cry gets my seal of approval:thumbup:

Re: Something I'm proud of - please have a look!
 

I got nothing but a black page:p

Re: Something I'm proud of - please have a look!
 

Its a Quicktime thingy, maybe needs an update or something?

Re: Something I'm proud of - please have a look!
 

Loved it! Will put it on my facebook status and email it to friends and family :)

Re: Something I'm proud of - please have a look!
 

Very pretty and artistic although I'd be curious as to how effective it would be.

Re: Something I'm proud of - please have a look!
 

Indeed. The ad's pretty enough, but the technology is a bit fragile... borked i.e. 8 here and had to restart the browser before quicktime cottoned on [not my choice of browser: corporate PC, before any Firefox devotees have a go]. Also, my corporate connection doesn't like auto-redirect scripts, so the linky thing at the end where it dumps you onto the sussex safer roads site caused a bit of a problem.

Re: Something I'm proud of - please have a look!
 

I like it and found it very artistic and "pretty" but dead simple.

No doubt though, the painstaking hours it took to produce, you will say the background story and production was anything but dead simple. :p

(I had no issues with viewing, loading, etc)

(And I didn't cry ;) )

Nice work :thumbup:

Re: Something I'm proud of - please have a look!
 

Logistics worked fine for me, & I (not having read your post properly) was not really sure what I was watching at first - even when they held him back was only towards the end when the penny dropped.

Very different to the pizza one I remember & would be interested to see if the less unpleasant, more subtle approach is more effective if nothing because it is different to the grusome approach we are used to.

Re: Something I'm proud of - please have a look!
 

I think it's very good.:D Starts you off wondering what's going on, but gently puts across a serious message.
Another impactive way would be to do something similar, but maybe with a child? As a Police Officer, one of the things that really does wind me up are adults who don't strap in their own kids:frown:
It didn't make me cry, though I will post it on FB.

Re: Something I'm proud of - please have a look!
 

I preferred Jimmy Saville. ;)

Re: Something I'm proud of - please have a look!
 

On home computer it worked fine. Very good

Re: Something I'm proud of - please have a look!
 

...Jimmy didn't do subtlety and sophistication! ;)

Re: Something I'm proud of - please have a look!
 

Slick visuals - nice family (cliched Matrix slo-mo?).

Being a gen-Xer, having survived the (potential commie-induced cannibal nuclear) holocaust of the 1980's, I'd say that I feel safe in my 5-point harnessed, x8 airbagged, roll caged, On-Star/GPS, nylon studded snow tyred behemoth of a sunblocking SUV vehicle. What really affected me in that ad was all that basterd plastic glitter scattered over the wife's new achromic wall-to-wall shag pile!

Would our current Blu-Ray/MP3/Texting/Twittering/Blogging/pR0nnig/ripping/Callofduty4/net slang/DVD Extras/Podcast/WalMart slurping generation empathise and acknowledge such an advert? How long would it take before a YouTube parody appeared? “The average American is exposed to about 3000 advertising messages a day, and globally corporations spend over $620 billion each year to make their products seem desirable and to get us to buy them" (Michael Brower, PhD, and Warren Leon, PhD - Union of Concerned Scientists Website) http://www.ucsusa.org/publications/guide.ch1.html

Safety ads? Old school - Snap!

I find these ads have greater resonance . . . ;)

Re: Something I'm proud of - please have a look!
 

Well, without wanting to prick Mr. Apache's professional pride, I rather wondered as to whether if the guy with no shoes on had been paying more attention to the coffee table, rather than to his stereotypical family, it wouldn't have exploded like that?

Re: Something I'm proud of - please have a look!
 

Charley says pretending to drive in your front room is dangerous and you should always have some family members around to help you.

Re: Something I'm proud of - please have a look!
 

Ahh that's a QuickTime issue - a few people have had that, but an update usually sorts it :)

Cheers for all the comments - much appreciated :) We've tested it on people from age 10 upwards, and everyone gets it, which is really, really good for us :)

We are hoping that the simple method works - research in the UK suggests that the gory stuff is largely forgotten about 3 months later... With any luck, this won't be!

If anyone is interested, we've got a facebook group set up by someone who viewed the ad (not me or my team!) dedicated to trying to get this on TV... If you'd like to join, that would be awesome!

Thanks again :)

Re: Something I'm proud of - please have a look!
 

loved it! and almost made me cry, but then i am a softie when it comes to family.
posted on FB and joined the group. WELL DONE :thumbsup:

Re: Something I'm proud of - please have a look!
 

Awesome - thank yo :)

Re: Something I'm proud of - please have a look!
 

I found it really moving as I always worry whenever my OH drives anywhere, is he concentrating on the road etc.

Would post it on my FB page but don't know how. Who would believe I'm married to a techy!

Well done by the way.

Tracy

Re: Something I'm proud of - please have a look!
 

Copy and paste http://www.embracethis.co.uk/ into your status update after clicking the video button. Sometimes you don't even have to click the video button.

Re: Something I'm proud of - please have a look!
 

Thought I had seen it already, and when it finishes and takes you to the main website it says it's been showing since 20th Jan at the cinema in Horsham, so maybe I have!! :thumbsup:

Re: Something I'm proud of - please have a look!
 

Re: Something I'm proud of - please have a look!
 

I miss Charlie!:lol:

Re: Something I'm proud of - please have a look!
 

He's on youtube.

Re: Something I'm proud of - please have a look!
 

...old habits die hard eh?

Re: Something I'm proud of - please have a look!
 

hah
:lol:
well coke is my thing, several times a day





of the diet variety;)

Re: Something I'm proud of - please have a look!
 

sorry I can't view it either but i'm sure its good whatever it is, and you can tell how proud you are :thumbup:

Re: Something I'm proud of - please have a look!
 

Excellent! Really liked it AND it looks like you're from Sussex!
Hey, if you can improve anything about the complete nut-jobs that drive around mid-Sussex it gets my seal of approval.Just ONE of the reasons I'm desperately trying to get out of this country!!!

Re: Something I'm proud of - please have a look!
 

Where in Sussex are you then bjg?

Re: Something I'm proud of - please have a look!
 

I think he's come to live with me in the guise of our Molly ..... she's always meowthering on at us ... and when she pauses for breath one of us usually says "Charlie says ..... "

Re: Something I'm proud of - please have a look!
 

Currently in Worthing! The joy of costa-geriatrica!

We're in the Mid Sussex Times this week :) Although they seem to think that I'm Police... And I'm not!

Re: Something I'm proud of - please have a look!
 

Hi DandNHill, we're in Burgess Hill but desperately trying to escape to Vernon BC!

Re: Something I'm proud of - please have a look!
 

Hey all

We've now got this up on YouTube - just for those who couldn't see it before!!

http://tinyurl.com/EmbraceLifeAdvert

:)

Re: Something I'm proud of - please have a look!
 

She is gorgeous - lovely colouring
:)

Re: Something I'm proud of - please have a look!
 

Thankyou! ... that picture is overall too brown though ... she is almost a blue point colouring really ... :) ....hmm I think the second of these is closer to her colour but you can't see her gorgeous blue eyes! :unsure:

Re: Something I'm proud of - please have a look!
 

That had me really confused, I went to the last post and thought you were talking about hte woman in the film!!!

Re: Something I'm proud of - please have a look!
 

I loved that - it's a brilliant ad. Mind you, you might have more luck with it after Gordon's voted out. The Labour governnment love blood and guts ads.

Re: Something I'm proud of - please have a look!
 

:thumbsup: Simple but powerful ... good luck with getting it on the TV mate.

Re: Something I'm proud of - please have a look!
 

erm ... even though I had quoted from the post I was answering? ... OK
Sorry about the thread drift :p

I'm from Worthing too, if you want another non-sequitur ..... :D