Now I know some of you are going to dismiss this as lefty tree-hugging nonsense, but personally I think this is the sort of thing Canada should be doing. It's what I think the rest of the world thinks Canada is like (unfortunately it's not really) so maybe we should take the leap :-)

https://leapmanifesto.org/en/the-leap-manifesto/

When a bunch of people who have carbon footprints that far, far exceed those of the average person start lecturing about what other people should be doing for the environment I immediately tune them out. When it originates with someone like Naomi Klein I tune it out even more quickly.

What's it about? Had a quick look, but it does come across as vanity environmentalism and FN worship. What is the purpose or desired outcome of this initiative?

Yes, exactly.