Did I hear that right?

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Apr 14th 2013 | 1:18 am

Vimto

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Joined: Oct 2002

Posts: 953

From: Atlanta via Dubai, Belgium, Greece, Saudi Arabia

Did I hear that right?

Didn't someone in 'Corporate' listen to the latest Kmart ad before it was released ?

http://www.youtube.com/watch?v=I03UmJbK0lA

Apr 14th 2013 | 1:40 am

Yorkieabroad

Joined: Nov 2002

Posts: 8,933

From: Where bad things rarely happen in movies

Yorkieabroad has a reputation beyond repute

Re: Did I hear that right?

That created a genuine LOL with tears and everything! My 7 yo thinks I've finally lost my marbles.....

Apr 14th 2013 | 2:18 am

Tegwyn

Nuts and Bolts

Joined: Sep 2006

Posts: 2,116

From: Palm Tree in the Snow

Re: Did I hear that right?

That is hysterical!!

Apr 14th 2013 | 3:46 am

Pulaski

Joined: Dec 2001

Posts: 53,356

From: Dixie, ex UK

Re: Did I hear that right?

Quote:

Originally Posted by Vimto

Didn't someone in 'Corporate' listen to the latest Kmart ad before it was released ?

http://www.youtube.com/watch?v=I03UmJbK0lA

Yes, and it's called viral marketing. Now people are talking about a KMart add, and pulling it up on Youtube to watch. It was played on the radio station I listen to in the morning as part of the show chatter and entertainment, not a paid commercial. KMart is getting great value out of whatever they spent on making it.

Apr 14th 2013 | 4:17 am

Yorkieabroad

Joined: Nov 2002

Posts: 8,933

From: Where bad things rarely happen in movies

Re: Did I hear that right?

Quote:

Originally Posted by Pulaski

Won't do them any good round here....the Houston ones (maybe all the Texas ones?) closed down a few years back. Bit of a shame if this is what we're missing on local radio

Apr 14th 2013 | 4:18 am

Cardienscarf

Joined: Sep 2012

Posts: 2,673

From: Dancing round my handbag

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Re: Did I hear that right?

Brilliant bit of marketing and very funny! Seems like a knock off of the SNL 'Oops I crapped my pants' skit.

Apr 14th 2013 | 5:06 am

Pulaski

Joined: Dec 2001

Posts: 53,356

From: Dixie, ex UK

Re: Did I hear that right?

Quote:

Originally Posted by Yorkieabroad

Won't do them any good round here....the Houston ones (maybe all the Texas ones?) closed down a few years back. Bit of a shame if this is what we're missing on local radio.

Yeah, they closed a number of their stores here. The local one is easy to find though, .... just drive through town and look for the empty parking lot!