AETNA Global Benefits extends its health and wellness initiatives to Europe
As part of its continued commitment to total employee health and wellness, Aetna Global Benefits (AGB), the international business segment of Aetna (NYSE: Î‘ET), today announced the launch of an online Wellness Centre for its expatriate members.
— Innovative programme helps international members achieve and maintain a healthy lifestyle —
London, April 27, 2010 “” As part of its continued commitment to total employee health and wellness, Aetna Global Benefits (AGB), the international business segment of Aetna (NYSE: Î‘ET), today announced the launch of an online Wellness Centre for its expatriate members.
Created to help combat some of the prominent health conditions in the region, including cardiovascular disease and cancer, the tool will provide all AGB Europe health plan members with information and resources to help them achieve their optimal health. It is designed to support members whether they are healthy, at risk of disease or injury, managing a chronic condition or experiencing a major health event.
"We want to engage, educate and motivate members through the AGB Wellness Centre," said Debra Williams, AGB Managing Director in Europe. “We believe encouraging healthy lifestyle choices will help to promote patient compliance with care and medication instructions, impact health outcomes, decrease health care costs and enhance employee productivity."
According to the World Health Organization (WHO), non-communicable diseases, a group of conditions that includes cardiovascular disease, cancer, mental health problems, diabetes mellitus, chronic respiratory disease and musculoskeletal conditions, cause 86 percent of deaths and 77 percent of the disease burden in the European region. However, for example, more than 40 percent of cancer can be prevented, mainly by not using tobacco, having a healthy diet, being physically active, limiting alcohol use and preventing infections that may cause cancer, according to the WHO.
Given these statistics, and the related staggering costs of medical care and lost productivity, the organisation chose to initially focus its educational efforts on cancer, asthma, coronary artery disease, stress management, diabetes and smoking cessation.
Aetna has also shown its commitment to addressing prominent health concerns, such as cancer, through a recent $20,000 grant to the National Cancer Coalition (NCC). The grant supports the NCC Cares programme, which supplies hospitals and clinics in impoverished areas of Africa, Asia, Eastern Europe and Latin America with the tools and resources needed to assist medical professionals and facilities in the treatment and prevention of cancer and other serious diseases.
“Through the combination of our global health management expertise and local clinical presence, we are excited to deliver this new and innovative pro-health solution to our customers and members throughout Europe,” added Williams. “We will continue to support and promote healthy lifestyles through locally customised health and wellness education that recognises and addresses the complexities of this market.”