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Transferwise Rebrand

Transferwise Rebrand

Old Feb 24th 2021, 6:55 pm
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Default Transferwise Rebrand

They are going to rebrand as "Wise" per an email I just received.

https://transferwise.com/gb/blog/world-meet-wise
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Old Feb 24th 2021, 8:37 pm
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Default Re: Transferwise Rebrand

Ha yeah I got that too. Those funky hipsters.....seems a bit cheesy to me, but never mind I will continue to use them as I have since they first appeared, still the best of the bunch!
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Old Feb 24th 2021, 9:06 pm
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Default Re: Transferwise Rebrand

They let the Marketing people in. Always a mistake. I say that as someone who works in marketing


Presumably they are setting themselves up to be seen as more than a way to transfer money. No doubt more is to come.
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Old Feb 25th 2021, 12:58 pm
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Exclamation Re: Transferwise Rebrand

Originally Posted by Lion in Winter View Post
They let the Marketing people in. Always a mistake. I say that as someone who works in marketing


Presumably they are setting themselves up to be seen as more than a way to transfer money. No doubt more is to come.
That is exactly the reason they give. Obviously you marketing guys all think alike!!
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Old Feb 25th 2021, 12:59 pm
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Default Re: Transferwise Rebrand

Looks like a rebrand ahead of a potential IPO and £5bn listing
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Old Feb 25th 2021, 2:12 pm
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Default Re: Transferwise Rebrand

Originally Posted by MidAtlantic View Post
That is exactly the reason they give. Obviously you marketing guys all think alike!!
We do. Ultimately, our evil plan is to control the lot of you. People who think they aren't influenced by marketing are just in a specific demographic that we can target
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