Michelmas

I disagree. Requesting the thread to be locked because you don't like the responses is juvenile. If you didn't want the debate, don't post. As you have said before....Public forum.

What you are doing is potentially Libelous. You are not informing people of all of the facts, just what you want people to hear, and then accusing the vendor of being a sheister and offering to inform one and all of their identity, thereby potentially losing them business over a misunderstanding.
To use your vernacular, that is the action of someone who is "ill-informed, self-righteous or dim-witted".

You are not out any fiduciary amount at all, so what do you really have to complain about?

I am very aware of how business works thank you. He has a free product of the type he wants, just not the brand. I feel confident, despite his protests, that he will enjoy the Branston beans instead of the Heinz beans he ordered. {You see what I did there, I speculated at what the product was because we are not being informed what it was}. If he doesn't want this product, then throw it away as he claims he will do, he is still not losing anything financially.
I also on occasion order product from the UK and have had the wrong thing shipped or not shipped at all. However, I order something maybe every year / year and a half because of the price. Yeah, I am a repeat customer, but my business is NOT going to make or break this company. I suspect that BG follows a similar pattern.