Generation
Mar 1st 2018, 6:55 am
#18
Forum Regular
Joined: May 2017
Posts: 198
Re: Generation
I work in an industry that seems to think it’s important and I despise it. Every day I hear, “millennials want this…” “Gen Y think that…” and want to scream “So, millions of people globally have the same thoughts, opinions, views, feelings, hopes, emotions and experiences simple because they share an age bracket?”
These categorizations are no more than business buzzwords, there to make thick people sound smart.
These categorizations are no more than business buzzwords, there to make thick people sound smart.
Mar 1st 2018, 6:56 am
#19
Hit 16's
Joined: Mar 2010
Location: Of all the gin joints, in all the towns, in all the world, she walks into mine
Posts: 13,112
Re: Generation
I'm a Baby Boomer. The generation before me definitely had it far tougher than we did. Subsequent generations have generally had it much easier, except for housing and job security (the former of which must be given a very significant weighting in any assessment). Who'd a thought thirty year ago we'd all be sittin' here drinking Chateau de Chassilier?
Mar 1st 2018, 6:58 am
#20
BE Forum Addict
Joined: Jan 2015
Posts: 3,520
Re: Generation
I disagree. The generational differences are very real. Tastes, fashion, mindsets, expectations, ideology, all change from generation to generation. Any business that doesn't tune in to changes in consumer demand, which always happens from generation to generation, risks going the way of the dodo bird.
Mar 1st 2018, 6:58 am
#21
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Joined: Oct 2015
Location: Abu Dhabi via Barcelona
Posts: 1,478
Re: Generation
Oh I don't know, I think politicians have been doing it for years. Say it plenty of times and the populace will believe it's true. Just what CNN/BBC etc. do really.
Mar 1st 2018, 7:01 am
#22
Excess Baggage
Joined: Jul 2006
Location: UK
Posts: 5,479
Re: Generation
It's a strange phenomenon. Facebook is full of memes about how life was better in t'old days when we lived in a cardboard box in t'middle of t'road and had a stick and a hoop to play with. Talking of snowflakes, the snow ones are out now. This isn't snow! In 1976 we had 63ft of snow and still walked to school in our shorts to get beaten by teacher! We're better than you soft bastards!
Mar 1st 2018, 7:15 am
#23
Forum Regular
Joined: May 2017
Posts: 198
Re: Generation
I disagree. The generational differences are very real. Tastes, fashion, mindsets, expectations, ideology, all change from generation to generation. Any business that doesn't tune in to changes in consumer demand, which always happens from generation to generation, risks going the way of the dodo bird.
Beyond concencous taking and population measuring it's an irrelevant term. Any business that relies on shit 5 minute videos from self proclaimed experts on LinkedIn will go bust a lot quicker than one doing proper, qualitative research.
Mar 1st 2018, 7:17 am
#24
Knee deep and rising
Joined: Sep 2011
Posts: 3,007
Re: Generation
I work in an industry that seems to think it’s important and I despise it. Every day I hear, “millennials want this…” “Gen Y think that…” and want to scream “So, millions of people globally have the same thoughts, opinions, views, feelings, hopes, emotions and experiences simple because they share an age bracket?”
These categorizations are no more than business buzzwords, there to make thick people sound smart.
These categorizations are no more than business buzzwords, there to make thick people sound smart.
Mar 1st 2018, 7:24 am
#25
BE Forum Addict
Joined: Jan 2015
Posts: 3,520
Re: Generation
Do you know how much money is spent by corporations on the proper, qualitative research? Huge sums every year. It's an essential component of R&D at most firms.
There are certainly differences within generations but I still stand by the observation that there are broad sets of tastes and values and ideologies that mark the generation from other generations. The council estate kid is still going to share much in common with the middle class kid from the shires. Technology, for example.
There are certainly differences within generations but I still stand by the observation that there are broad sets of tastes and values and ideologies that mark the generation from other generations. The council estate kid is still going to share much in common with the middle class kid from the shires. Technology, for example.
Mar 1st 2018, 7:43 am
#26
Forum Regular
Joined: May 2017
Posts: 198
Mar 1st 2018, 8:13 am
#28
Account Closed
Thread Starter
Joined: Feb 2011
Posts: 0
Re: Generation
I'm a Baby Boomer. The generation before me definitely had it far tougher than we did. Subsequent generations have generally had it much easier, except for housing and job security (the former of which must be given a very significant weighting in any assessment). Who'd a thought thirty year ago we'd all be sittin' here drinking Chateau de Chassilier?
Life's much easier without a house or a secure job.
Mar 4th 2018, 7:47 am
#30
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Thread Starter
Joined: Feb 2011
Posts: 0
Re: Generation
Ironic you should say this.
The generational divide topic came up over a few beers this past weekend and a mate summarised it succinctly enough.
If you know exactly what cis-gender means, you are a Millennial from generation Y / Z whatever.
If you've vaguely heard of the term from seeing it mentioned in articles and vaguely know it has something to do with sexuality but still don't know what it really means (and can't be bothered to find out), you're Generation X.
If you've never heard of it or only saw it mentioned somewhere and probably think it has something to do with some kind of high tech security technology, you're a baby boomer.
I fall into the second category so it's no surprise I'm Gen X.
The generational divide topic came up over a few beers this past weekend and a mate summarised it succinctly enough.
If you know exactly what cis-gender means, you are a Millennial from generation Y / Z whatever.
If you've vaguely heard of the term from seeing it mentioned in articles and vaguely know it has something to do with sexuality but still don't know what it really means (and can't be bothered to find out), you're Generation X.
If you've never heard of it or only saw it mentioned somewhere and probably think it has something to do with some kind of high tech security technology, you're a baby boomer.
I fall into the second category so it's no surprise I'm Gen X.