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Curious fact from the world of marketing..

Curious fact from the world of marketing..

Old Jun 30th 2011, 12:51 pm
  #16  
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Default Re: Curious fact from the world of marketing..

Originally Posted by OleJanx View Post
In France, the Toyota MR2 was merely the MR. The "Toyota Sh*t" apparently didn't seem to have much sales impact as a name.
Quel domage, Toyota est merde!

Last edited by jackthehat; Jun 30th 2011 at 12:57 pm.
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Old Jun 30th 2011, 1:18 pm
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Default Re: Curious fact from the world of marketing..

Originally Posted by OleJanx View Post
In France, the Toyota MR2 was merely the MR. The "Toyota Sh*t" apparently didn't seem to have much sales impact as a name.
FWIW, MR2 stands for Mid-engined Rear-wheel drive 2 seater.

I don't think anyone ever got to the bottom of the Colt Starion, which I'm convinced is a mis-spelling of Stallion. I think the official line was that Starion had some stellar conotation, but I don't buy that. You only have to look at this site to see some of the bizarre Jinglish that Japanese corporations come up with.

http://www.engrish.com/category/signs/page/19/
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Old Jun 30th 2011, 1:23 pm
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Default Re: Curious fact from the world of marketing..

Originally Posted by jackthehat View Post
The Vauxhall Nova was renamed as an (Opel) Corsa, as in Spanish 'Nova' means 'Broken!'
Dunno about the others, but this isn't true. The Nova in the UK was a rebadge of the already-existing Opel Corsa.
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Old Jun 30th 2011, 1:25 pm
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Default Re: Curious fact from the world of marketing..

Originally Posted by Bahtatboy View Post
I don't think anyone ever got to the bottom of the Colt Starion, which I'm convinced is a mis-spelling of Stallion. I think the official line was that Starion had some stellar conotation, but I don't buy that. You only have to look at this site to see some of the bizarre Jinglish that Japanese corporations come up with.
It's all here: http://www.snopes.com/business/misxlate/starion.asp
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Old Jun 30th 2011, 1:35 pm
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Default Re: Curious fact from the world of marketing..

I'm addicted to this site, and this has got to be the best-ever election poster:

http://www.engrish.com/category/signs/page/43/
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Old Jun 30th 2011, 1:39 pm
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Default Re: Curious fact from the world of marketing..

Originally Posted by Blue Cat View Post
surely not!

Not! They are cutting back on retail outlets though. Have you ever been in a Thorntons Cafe? They are fabulous and you get a free chocolate with your coffee
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Old Jun 30th 2011, 1:40 pm
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Default Re: Curious fact from the world of marketing..

Originally Posted by soukie View Post
Not! They are cutting back on retail outlets though. Have you ever been in a Thorntons Cafe? They are fabulous and you get a free chocolate with your coffee
Mmmmm but for not much longer!
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Old Jun 30th 2011, 2:16 pm
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Default Re: Curious fact from the world of marketing..

Until a few years ago the control of motorway traffic cameras was the responsibility of each counties' police force (each force being responsible for the streches of motorway in its county), which was an inefficient way of doing things. This was transitioned to 5 Central Control Rooms, under the control of the Highways Agency who had overall responsibility for the transition as well; each CCR would be able to see any motorway traffic camera in the country.

The transition was phased, with the M27 being the first stretch of motorway to have the new design of cameras, and the first CCR was opened in the vicinity.

In their infinite wisdom the HA termed the initial phases of the transition as the Intermediate Solution, with the final phase (everything linking up with everything else) as the Final Solution. Nobody I met in the HA during the transition phase (and there were some bright bods) seem to have any inkling of the other use of that phrase.
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Old Jun 30th 2011, 2:34 pm
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Default Re: Curious fact from the world of marketing..

The Motorway Police in the early Seventies, when issued with V6 Ford Transits, in their infinite wisdom, wanted to call them Fast Action Response Transits. A tad unfortunate, as the initials read...

Last edited by OleJanx; Jun 30th 2011 at 2:46 pm.
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Old Jul 1st 2011, 4:17 am
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Default Re: Curious fact from the world of marketing..

Originally Posted by OleJanx View Post
The Motorway Police in the early Seventies, when issued with V6 Ford Transits, in their infinite wisdom, wanted to call them Fast Action Response Transits. A tad unfortunate, as the initials read...
hahaha, reminds me of the story about the naming of shell's offshore oil fields in the uk...they were going to be named alphabetically, auk, buk etc...until someone realised there would be a problem when they got to f...so they then changed their mind and said they were naming them after birds...

MM, xx
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Old Jul 1st 2011, 4:49 am
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Default Re: Curious fact from the world of marketing..

Ah yes............ engrish.com
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Old Jul 3rd 2011, 9:56 am
  #27  
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Default Re: Curious fact from the world of marketing..

Originally Posted by jackthehat View Post
What's in a name?

The Mitsubishi Pajero had to be renamed, for its entry into Europe (Mitsubishi Shogun) As 'Pajero' means something rather offensive in Spanish!

Apparently the same applied the the Rolls Royce Silver Mist! - The Germans didn't like that one!

KKK is a chain of Coffee Shops in The Philippines. Apart from the name, they appear to be doing quite well!
KKK or Kataas-taasan, Kagalang-galangang Katipunan ng̃ mg̃á Anak ng̃ Bayan which translates as Highest and Most Honorable Society of the Children of the Nation - a group who started the revolution in the Philippines. I remember explaining to a Filipino how KKK means something quite different outside the Philippines to his amusement.

N.
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Old Jul 3rd 2011, 10:14 am
  #28  
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Default Re: Curious fact from the world of marketing..

Originally Posted by jackthehat View Post
What's in a name?

The Mitsubishi Pajero had to be renamed, for its entry into Europe (Mitsubishi Shogun) As 'Pajero' means something rather offensive in Spanish!

Apparently the same applied the the Rolls Royce Silver Mist! - The Germans didn't like that one!

KKK is a chain of Coffee Shops in The Philippines. Apart from the name, they appear to be doing quite well!

The Vauxhall Nova was renamed as an (Opel) Corsa, as in Spanish 'Nova' means 'Broken!'

Hyundai did not make many inroads into the Russian Market with their Taracan Model. 'Tarakan' in Russian means Cockroach!
GEC and Plessey Telecoms launched a JV in France as GPT to much amusement (Sounds like "j'ai pété" which means "I've just farted")

Powergen also had a cock up (literally...) in Italy, like many companies they tried appending "Italia" to their name.
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Old Jul 3rd 2011, 10:58 am
  #29  
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Default Re: Curious fact from the world of marketing..

The University of Northumbria in Newcastle used to be Newcastle Poly until about 1991 or 2. When they were deciding how to name themselves upon being awarded University status, one idea mooted was The City University of Newcastle upon Tyne.
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