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Curious fact from the world of marketing..

Curious fact from the world of marketing..

Old Jun 27th 2011, 9:05 pm
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Default Curious fact from the world of marketing..

Apparently, one ton of Kit-kats are sold through various retail outlets within Dubai Airport every day. Who buys them, and how come in such quantities?
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Old Jun 27th 2011, 9:12 pm
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Default Re: Curious fact from the world of marketing..

The KitKat in England tastes different from the one here in the US.
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Old Jun 27th 2011, 9:23 pm
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Default Re: Curious fact from the world of marketing..

They sell wasabi kitkats in japan
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Old Jun 28th 2011, 6:46 am
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Default Re: Curious fact from the world of marketing..

The ones on sale in the Middle East used to be made in Singapore, and they tasted, well, a bit odd.
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Old Jun 28th 2011, 1:28 pm
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Default Re: Curious fact from the world of marketing..

They're different so they don't melt as easily. Or so the wrapper of the one I ate in Singapore this weekend said.
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Old Jun 28th 2011, 1:30 pm
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Default Re: Curious fact from the world of marketing..

Originally Posted by typical View Post
They're different so they don't melt as easily. Or so the wrapper of the one I ate in Singapore this weekend said.
Thorntons is closing today in th UK!
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Old Jun 28th 2011, 1:34 pm
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Default Re: Curious fact from the world of marketing..

Originally Posted by jackthehat View Post
Thorntons is closing today in th UK!
what, completely...? that's terrible news if so...

MM, xx
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Old Jun 28th 2011, 1:39 pm
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Default Re: Curious fact from the world of marketing..

I never could get the business case for Thorntons: incredibly expensive shop spaces, but selling greeting cards (ok, ridiculous mark-up, but even so), and 5-10 quid boxes of chocolates.
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Old Jun 28th 2011, 1:42 pm
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Default Re: Curious fact from the world of marketing..

Originally Posted by Bahtatboy View Post
I never could get the business case for Thorntons: incredibly expensive shop spaces, but selling greeting cards (ok, ridiculous mark-up, but even so), and 5-10 quid boxes of chocolates.
oh, the stores i've been in have all been tiny...with gorgeous chocolates and toffees (and ice cream), never saw cards on sale there though!

MM, xx
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Old Jun 28th 2011, 1:44 pm
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Default Re: Curious fact from the world of marketing..

Originally Posted by Madam Medusa View Post
oh, the stores i've been in have all been tiny...with gorgeous chocolates and toffees (and ice cream), never saw cards on sale there though!

MM, xx
Ah. Only ever been into the one in Ilkley--maybe its a joint franchise with a card shop, thought they were all the same. Don't know if that one's closing, but its quite a big shop and the rent's got to be substantial.
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Old Jun 28th 2011, 1:48 pm
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Default Re: Curious fact from the world of marketing..

Thorntons on Tuesday confirmed it would close a minimum of 120 stores over the next three years “taking advantage of [its] lease expiry profile” after a strategic review of the struggling business concluded it could only sustain a reduced portfolio of between 180 and 200 stores


from FT.com
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Old Jun 28th 2011, 1:52 pm
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Default Re: Curious fact from the world of marketing..

Originally Posted by jackthehat View Post
Thorntons is closing today in th UK!
surely not!
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Old Jun 29th 2011, 11:44 am
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Default Re: Curious fact from the world of marketing..

Can't stand Thorntons- YUCK!- awful chocolate ( not a phrase I use very often either).
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Old Jun 30th 2011, 12:43 pm
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Default Re: Curious fact from the world of marketing..

What's in a name?

The Mitsubishi Pajero had to be renamed, for its entry into Europe (Mitsubishi Shogun) As 'Pajero' means something rather offensive in Spanish!

Apparently the same applied the the Rolls Royce Silver Mist! - The Germans didn't like that one!

KKK is a chain of Coffee Shops in The Philippines. Apart from the name, they appear to be doing quite well!

The Vauxhall Nova was renamed as an (Opel) Corsa, as in Spanish 'Nova' means 'Broken!'

Hyundai did not make many inroads into the Russian Market with their Taracan Model. 'Tarakan' in Russian means Cockroach!
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Old Jun 30th 2011, 12:47 pm
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Default Re: Curious fact from the world of marketing..

In France, the Toyota MR2 was merely the MR. The "Toyota Sh*t" apparently didn't seem to have much sales impact as a name.
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