Nyuknyuk

American Brands…How are US brands perceived around the world?

Market research conducted by NOP World found that the familiarity and
use of 15 US brands that it studied among 30,000 consumers in 30
countries had fallen up to three percentage points this year from
2003.

Financial Times
War could wound US brands
May 24, 2004


"Our study has found that there's declining awareness, popularity and
usage of U.S. brands," said Tom Miller, managing director of market
research consultant NOP World.

The study, based on anecdotal evidence rather than actual sales data,
suggested that the U.S. military engagement in Iraq and Afghanistan
were among the factors contributing to negative attitudes worldwide
toward U.S. products.

CNN/Money
U.S. Brands Losing Luster
May 21, 2004


"…But brand America is in trouble in its foreign markets, according to
a new poll by NOP World, a market research firm that owns [sic] Roper,
Mediamark Research and several other consultancies."

..."It cannot be a good story for American brands," NOP (World)
managing director Tom Miller told a conference of marketers in New
York on May 7. "The question is, 'How bad for how long?'"

Brandweek
Out of the Box: Damn Americans
May 17, 2004


The group (Business for Diplomatic Action, founded by DDB Worldwide
Chairman Keith Reinhard) jells as global regard for the U.S. slides,
according to surveys like one released this month by NOP World, a
market research division of U.K.-based publisher and business services
conglomerate United Business Media. As part of an annual check, it
surveyed 30,000 people in 30 countries from January to March and found
that altruistic concepts, including internationalism and equality,
were less associated with American culture in 2004 than they were
since the question was asked five years ago.

Advertising Age
Marketing Execs try to polish Brand USA
May 17, 2004


…A new study by market research firm NOP World shows that growing
global distaste with U.S. policy is beginning to hit the nation's
products...To assess this unpleasant marketing reality, we gathered
three authorities in global branding: Tom Miller, managing director of
NOP World and the study's coordinator; Simon Anholt, U.K. government
adviser on public diplomacy and director of nation-branding
consultancy Placebrands; and Jack Yan, author of Beyond Branding.

…To improve these perceptions, the business community needs to act in
concert—share best practices and new corporate initiatives.

Business 2.0
Marketing the Brand "America"
May 13, 2004


Declining respect for American cultural values exacerbated by the
crisis in Iraq is having a potentially disastrous effect on the image
of US brands such as McDonald's, Coca-Cola, Nike and Microsoft, a new
worldwide study of consumer attitudes has found.

…According to NOP World, which carried out the survey, a mixture of
America's controversial involvement in Iraq, its handling of the "war
against terrorism," corporate scandals, such as WorldCom, and its
failure to sign up to the Kyoto environmental agreement, have all had
a profoundly negative effect on the perception of US culture and its
major brands.

MediaGuardian
Consumers Send "Warning Sign" to US Brands
May 11, 2004


Coca-Cola, McDonald's, Nike and Microsoft have all seen a decline in
the number of people who trust them, according to new research on how
people see America, as the world's only superpower suffers an image
problem.

The NOP World survey looks at the attitudes of consumers in more than
25 countries around the world and claims to represent the views of
more than 1.3bn consumers.

Brand Republic
Top American Brands Suffer as Attitudes to US Change
May 11, 2004

On the heels of a study that documented diminishing foreign regard for
American culture and products, a new organization of marketing and
advertising corporations is preparing to raise an initial $1 million
to combat anti-Americanism abroad.

The nonprofit group, Business for Diplomatic Action, is the brainchild
of DDB Worldwide Chairman Keith Reinhard.

The move comes after several of the group's members of last week's NOP
World conference heard the findings of the latest annual survey of
global consumer attitudes by the market research organization.

AdAge.com
New Keith Reinhard Group to Battle
Anti-Americanism
May 11, 2004


…The study's findings were released this afternoon at NOP World's
"Driving Growth Across the Marketing Cycle" conference at Manhattan's
Millennium Broadway Hotel. The one-day event drew about 500
advertising, marketing and market research executives from firms that
included...UPS, Kraft, Volvo and DDB Worldwide.

NOP World's annual survey of 30,000 consumers in 30 countries outside
the US found that diminishing respect for American culture is having a
detrimental impact on American brands around the world.

…"It's not like there's a massive boycott (of US) goods," said Tom
Miller, managing director of NOP World. "Instead, it seems to be an
erosion of support. It's not falling off the face of the earth, but it
is clearly a warning sign for brands."

…The report suggests that US businesses should pool their resources
and best practices in an effort to better shift consumer perceptions
outside the country.

AdAge.com
Global Consumer Regard for US Brands Declines
May 6, 2004

Most countries around the world, unless they're run by man-eating
communists, are granted "most favored nation" trading status by the
United States. This signifies that they have normal economic relations
with the world's greatest financial power and are subject to the same
tariffs and legal treatment as peers when their goods enter the
country.

Following its unpopular pursuit of the Iraq war, however, not to
mention high-profile corporate scandals ranging from Martha Stewart to
Tyco (TYC, news, msgs), the United States now appears to be gaining
the status of "least-favored nation" around the world as trading
partners re-envision their relationships through the prism of animus
and distrust rather than amity.

The most recent example came last week when the European Union slapped
a record antitrust fine against Microsoft (MSFT, news, msgs), one of
America's leading technology companies, for reasons that seem animated
as much by anger and suspicion as by a strict reading of law.
(Microsoft publishes MSN Money). Yet other examples of the
international turn of the screw are becoming apparent, and that should
be worrisome for investors in U.S. multinational-branded manufacturers
and retailers such as Coca-Cola (KO, news, msgs), Ford (F, news, msgs)
and Starbucks (SBUX, news, msgs).

Poll: U.S. popularity plunges
Not long ago, the market research company RoperASW conducted a survey
of 30,000 people in 30 countries that sought to determine foreigners'
opinions of the United States and found they had undergone an historic
plunge. According to a report in the magazine American Demographics,
the survey found that only 15% of Indonesians, for instance, felt very
or somewhat favorable toward the United States, compared with 61% who
held that view a year ago.

Not surprisingly, Islam-dominated countries had the greatest jump in
negative vibes toward things American. But the number of Russians who
saw the United States in a favorable light also sank 25 percentage
points in a year, while the share of French, Germans and Italians with
positive feelings toward America fell by 20, 16 and 10 percentage
points, respectively. The magazine said the study pointed out that
Canadians and the British likewise felt less positive toward the
United States than in the prior year. Check out your options.
Find the best rate
before you borrow.



Worse in many ways for American multinationals is the increasing
number of global consumers who told surveyers they felt "distant" from
American culture: There was an average jump of two percentage points
from 1999. The strongest increases were in Taiwan (20-point jump),
Argentina (17-point jump), Thailand (13-point jump) and France
(10-point jump). Meanwhile, the integrity of American business leaders
also has come under attack. RoperASW reports that when survey
respondents in foreign countries rank their trust in leading companies
worldwide, American organizations now cluster at the bottom of the
list.

Even Latin America, long a bulwark of support for U.S. products, has
begun to turn against American economic might with resentment over
Iraq bubbling over into open criticism of immigration policies and an
attempt to block a new hemispheric trade agreement. Brazil's
ambassador to the United States told the New York Times in January
that his country feels "severely penalized" by U.S. restrictions on
his country's steel and agricultural products.

Watch the top line
In addition to these obvious sources of distrust, there appears to be
a growing sense of unease overseas about the growing extension of U.S.
military power in their lands. According to a new book by Chalmers
Johnson, a University of California-San Diego professor, the Pentagon
now occupies 702 bases in 130 countries on every continent but
Antarctica. In the book "The Sorrows of Empire," Johnson says
Americans do not recognize the extent to which their country has
created a global "baseworld" of garrisons that intrude on trading
partners' activities through a vast network of soldiers, spies,
technicians and civilian contractors.

While such discomfort may make it harder for American manufacturers to
sell the stateside sizzle on products like Nike sneakers to the
world's emerging middle classes, it is doubly hard for them to
overcome poor publicity when things go wrong. Coca-Cola discovered
this the hard way in early March when it was forced to abandon the
scheduled rollout of its Dasani bottled water in continental Europe
following a botched launch in the United Kingdom. The company yanked
Dasani from British store shelves last week after being pilloried for
its revelation that not only was the product merely "enhanced" tap
water, but it also contained abnormal amounts of a chemical called
bromate that can harm people who consume it regularly over an extended
time.

If there has been a deterioration in American companies' overseas
income, it likely will be masked in the upcoming earnings season by
the extreme weakness in the dollar. When the dollar is cheaper than
the euro, yen, rupee or zloty, U.S. goods cost less in foreign
countries, boosting sales. So when first-quarter reports start pouring
out next month, investors should pay special attention to big
companies' international top line, not earnings, for signs of
potential deterioration.

Good will seemingly in short supply
Of course, it is possible that negative views will not last much
longer and that a swing back in favor of U.S. popularity is overdue.

Mark Headley, portfolio manager at the Matthews Funds and an expert on
the Chinese, Korean and Japanese markets, says his contacts
distinguish between American consumer products and American politics.
"Most Asians I talk to hate Bush's policies -- absolute antipathy," he
said. "In South Korea, they think he has made the Korean peninsula
more dangerous. In China, they think he has goaded the Taiwanese to be
more independent and confrontational. Anywhere there is a Muslim
population they are extremely unhappy with his policies across the
board. And in Japan, there are tremendous misgivings about sending
troops to a forward deployment for the first time since World War II.
But none of this has stopped Chinese accountants or factory managers
from buying cool new Motorola (MOT, news, msgs) phones or stopped the
Japanese from eating at McDonald's (MCD, news, msgs)."

If you go beyond the consumer to the wholesale and distribution level,
however, Headley says American companies are losing their "edge of
good will" when competing against European or Asian companies for
contracts ranging from airliners to concrete. "In Korea and Japan,
they have always liked American troops for their stabilizing
influence, but that has evaporated," he said. "They now see us as
untrustworthy, don't understand our actions and blame us for the
breathtaking rise in the price of their most expensive imported
product -- Middle Eastern oil."

The greatest danger, Headley said, is that rising resentment has
pushed the moderates in Muslim-dominated democracies to act more
anti-American to keep pace with their constituencies. Because Asia is
still a business-oriented place, there have been no open boycotts of
U.S. goods, but a backlash is certainly brewing and could boil over
with any additional provocation.

Xz

<< Declining respect for American cultural values exacerbated by the
crisis in Iraq is having a potentially disastrous effect on the image
of US brands such as McDonald's, Coca-Cola, Nike and Microsoft, a new
worldwide study of consumer attitudes has found.>>

What might sustain sales in McDonalds, for example, might be to try and keep
the Chief Executive alive. I see another one has just fallen off his perch.

RichA

They head the article, "US Brands Losing Luster"
Meaning they have lost.
Then they say it's 3%.
Then they say the evidence is anecdotal.

News organizations are disgusting.
-Rich

On 27 Nov 2004 09:56:45 -0800, [email protected] (nyuknyuk)
wrote:

    >American Brands…How are US brands perceived around the world?
    >Market research conducted by NOP World found that the familiarity and
    >use of 15 US brands that it studied among 30,000 consumers in 30
    >countries had fallen up to three percentage points this year from
    >2003.
    >Financial Times
    >War could wound US brands
    >May 24, 2004
    >"Our study has found that there's declining awareness, popularity and
    >usage of U.S. brands," said Tom Miller, managing director of market
    >research consultant NOP World.
    >The study, based on anecdotal evidence rather than actual sales data,
    >suggested that the U.S. military engagement in Iraq and Afghanistan
    >were among the factors contributing to negative attitudes worldwide
    >toward U.S. products.
    >CNN/Money
    >U.S. Brands Losing Luster
    >May 21, 2004
    >"…But brand America is in trouble in its foreign markets, according to
    >a new poll by NOP World, a market research firm that owns [sic] Roper,
    >Mediamark Research and several other consultancies."
    >..."It cannot be a good story for American brands," NOP (World)
    >managing director Tom Miller told a conference of marketers in New
    >York on May 7. "The question is, 'How bad for how long?'"
    >Brandweek
    >Out of the Box: Damn Americans
    >May 17, 2004
    >The group (Business for Diplomatic Action, founded by DDB Worldwide
    >Chairman Keith Reinhard) jells as global regard for the U.S. slides,
    >according to surveys like one released this month by NOP World, a
    >market research division of U.K.-based publisher and business services
    >conglomerate United Business Media. As part of an annual check, it
    >surveyed 30,000 people in 30 countries from January to March and found
    >that altruistic concepts, including internationalism and equality,
    >were less associated with American culture in 2004 than they were
    >since the question was asked five years ago.
    >Advertising Age
    >Marketing Execs try to polish Brand USA
    >May 17, 2004
    >…A new study by market research firm NOP World shows that growing
    >global distaste with U.S. policy is beginning to hit the nation's
    >products...To assess this unpleasant marketing reality, we gathered
    >three authorities in global branding: Tom Miller, managing director of
    >NOP World and the study's coordinator; Simon Anholt, U.K. government
    >adviser on public diplomacy and director of nation-branding
    >consultancy Placebrands; and Jack Yan, author of Beyond Branding.
    >…To improve these perceptions, the business community needs to act in
    >concert—share best practices and new corporate initiatives.
    >Business 2.0
    >Marketing the Brand "America"
    >May 13, 2004
    >Declining respect for American cultural values exacerbated by the
    >crisis in Iraq is having a potentially disastrous effect on the image
    >of US brands such as McDonald's, Coca-Cola, Nike and Microsoft, a new
    >worldwide study of consumer attitudes has found.
    >…According to NOP World, which carried out the survey, a mixture of
    >America's controversial involvement in Iraq, its handling of the "war
    >against terrorism," corporate scandals, such as WorldCom, and its
    >failure to sign up to the Kyoto environmental agreement, have all had
    >a profoundly negative effect on the perception of US culture and its
    >major brands.
    >MediaGuardian
    >Consumers Send "Warning Sign" to US Brands
    >May 11, 2004
    >Coca-Cola, McDonald's, Nike and Microsoft have all seen a decline in
    >the number of people who trust them, according to new research on how
    >people see America, as the world's only superpower suffers an image
    >problem.
    >The NOP World survey looks at the attitudes of consumers in more than
    >25 countries around the world and claims to represent the views of
    >more than 1.3bn consumers.
    >Brand Republic
    >Top American Brands Suffer as Attitudes to US Change
    >May 11, 2004
    >On the heels of a study that documented diminishing foreign regard for
    >American culture and products, a new organization of marketing and
    >advertising corporations is preparing to raise an initial $1 million
    >to combat anti-Americanism abroad.
    >The nonprofit group, Business for Diplomatic Action, is the brainchild
    >of DDB Worldwide Chairman Keith Reinhard.
    >The move comes after several of the group's members of last week's NOP
    >World conference heard the findings of the latest annual survey of
    >global consumer attitudes by the market research organization.
    >AdAge.com
    >New Keith Reinhard Group to Battle
    >Anti-Americanism
    >May 11, 2004
    >…The study's findings were released this afternoon at NOP World's
    >"Driving Growth Across the Marketing Cycle" conference at Manhattan's
    >Millennium Broadway Hotel. The one-day event drew about 500
    >advertising, marketing and market research executives from firms that
    >included...UPS, Kraft, Volvo and DDB Worldwide.
    >NOP World's annual survey of 30,000 consumers in 30 countries outside
    >the US found that diminishing respect for American culture is having a
    >detrimental impact on American brands around the world.
    >…"It's not like there's a massive boycott (of US) goods," said Tom
    >Miller, managing director of NOP World. "Instead, it seems to be an
    >erosion of support. It's not falling off the face of the earth, but it
    >is clearly a warning sign for brands."
    >…The report suggests that US businesses should pool their resources
    >and best practices in an effort to better shift consumer perceptions
    >outside the country.
    >AdAge.com
    >Global Consumer Regard for US Brands Declines
    >May 6, 2004
    >Most countries around the world, unless they're run by man-eating
    >communists, are granted "most favored nation" trading status by the
    >United States. This signifies that they have normal economic relations
    >with the world's greatest financial power and are subject to the same
    >tariffs and legal treatment as peers when their goods enter the
    >country.
    >Following its unpopular pursuit of the Iraq war, however, not to
    >mention high-profile corporate scandals ranging from Martha Stewart to
    >Tyco (TYC, news, msgs), the United States now appears to be gaining
    >the status of "least-favored nation" around the world as trading
    >partners re-envision their relationships through the prism of animus
    >and distrust rather than amity.
    >The most recent example came last week when the European Union slapped
    >a record antitrust fine against Microsoft (MSFT, news, msgs), one of
    >America's leading technology companies, for reasons that seem animated
    >as much by anger and suspicion as by a strict reading of law.
    >(Microsoft publishes MSN Money). Yet other examples of the
    >international turn of the screw are becoming apparent, and that should
    >be worrisome for investors in U.S. multinational-branded manufacturers
    >and retailers such as Coca-Cola (KO, news, msgs), Ford (F, news, msgs)
    >and Starbucks (SBUX, news, msgs).
    >Poll: U.S. popularity plunges
    >Not long ago, the market research company RoperASW conducted a survey
    >of 30,000 people in 30 countries that sought to determine foreigners'
    >opinions of the United States and found they had undergone an historic
    >plunge. According to a report in the magazine American Demographics,
    >the survey found that only 15% of Indonesians, for instance, felt very
    >or somewhat favorable toward the United States, compared with 61% who
    >held that view a year ago.
    >Not surprisingly, Islam-dominated countries had the greatest jump in
    >negative vibes toward things American. But the number of Russians who
    >saw the United States in a favorable light also sank 25 percentage
    >points in a year, while the share of French, Germans and Italians with
    >positive feelings toward America fell by 20, 16 and 10 percentage
    >points, respectively. The magazine said the study pointed out that
    >Canadians and the British likewise felt less positive toward the
    >United States than in the prior year. Check out your options.
    >Find the best rate
    >before you borrow.
    >
    >Worse in many ways for American multinationals is the increasing
    >number of global consumers who told surveyers they felt "distant" from
    >American culture: There was an average jump of two percentage points
    >from 1999. The strongest increases were in Taiwan (20-point jump),
    >Argentina (17-point jump), Thailand (13-point jump) and France
    >(10-point jump). Meanwhile, the integrity of American business leaders
    >also has come under attack. RoperASW reports that when survey
    >respondents in foreign countries rank their trust in leading companies
    >worldwide, American organizations now cluster at the bottom of the
    >list.
    >Even Latin America, long a bulwark of support for U.S. products, has
    >begun to turn against American economic might with resentment over
    >Iraq bubbling over into open criticism of immigration policies and an
    >attempt to block a new hemispheric trade agreement. Brazil's
    >ambassador to the United States told the New York Times in January
    >that his country feels "severely penalized" by U.S. restrictions on
    >his country's steel and agricultural products.
    >Watch the top line
    >In addition to these obvious sources of distrust, there appears to be
    >a growing sense of unease overseas about the growing extension of U.S.
    >military power in their lands. According to a new book by Chalmers
    >Johnson, a University of California-San Diego professor, the Pentagon
    >now occupies 702 bases in 130 countries on every continent but
    >Antarctica. In the book "The Sorrows of Empire," Johnson says
    >Americans do not recognize the extent to which their country has
    >created a global "baseworld" of garrisons that intrude on trading
    >partners' activities through a vast network of soldiers, spies,
    >technicians and civilian contractors.
    >While such discomfort may make it harder for American manufacturers to
    >sell the stateside sizzle on products like Nike sneakers to the
    >world's emerging middle classes, it is doubly hard for them to
    >overcome poor publicity when things go wrong. Coca-Cola discovered
    >this the hard way in early March when it was forced to abandon the
    >scheduled rollout of its Dasani bottled water in continental Europe
    >following a botched launch in the United Kingdom. The company yanked
    >Dasani from British store shelves last week after being pilloried for
    >its revelation that not only was the product merely "enhanced" tap
    >water, but it also contained abnormal amounts of a chemical called
    >bromate that can harm people who consume it regularly over an extended
    >time.
    >If there has been a deterioration in American companies' overseas
    >income, it likely will be masked in the upcoming earnings season by
    >the extreme weakness in the dollar. When the dollar is cheaper than
    >the euro, yen, rupee or zloty, U.S. goods cost less in foreign
    >countries, boosting sales. So when first-quarter reports start pouring
    >out next month, investors should pay special attention to big
    >companies' international top line, not earnings, for signs of
    >potential deterioration.
    >Good will seemingly in short supply
    >Of course, it is possible that negative views will not last much
    >longer and that a swing back in favor of U.S. popularity is overdue.
    >Mark Headley, portfolio manager at the Matthews Funds and an expert on
    >the Chinese, Korean and Japanese markets, says his contacts
    >distinguish between American consumer products and American politics.
    >"Most Asians I talk to hate Bush's policies -- absolute antipathy," he
    >said. "In South Korea, they think he has made the Korean peninsula
    >more dangerous. In China, they think he has goaded the Taiwanese to be
    >more independent and confrontational. Anywhere there is a Muslim
    >population they are extremely unhappy with his policies across the
    >board. And in Japan, there are tremendous misgivings about sending
    >troops to a forward deployment for the first time since World War II.
    >But none of this has stopped Chinese accountants or factory managers
    >from buying cool new Motorola (MOT, news, msgs) phones or stopped the
    >Japanese from eating at McDonald's (MCD, news, msgs)."
    >If you go beyond the consumer to the wholesale and distribution level,
    >however, Headley says American companies are losing their "edge of
    >good will" when competing against European or Asian companies for
    >contracts ranging from airliners to concrete. "In Korea and Japan,
    >they have always liked American troops for their stabilizing
    >influence, but that has evaporated," he said. "They now see us as
    >untrustworthy, don't understand our actions and blame us for the
    >breathtaking rise in the price of their most expensive imported
    >product -- Middle Eastern oil."
    >The greatest danger, Headley said, is that rising resentment has
    >pushed the moderates in Muslim-dominated democracies to act more
    >anti-American to keep pace with their constituencies. Because Asia is
    >still a business-oriented place, there have been no open boycotts of
    >U.S. goods, but a backlash is certainly brewing and could boil over
    >with any additional provocation.

Scott Hillard

Some foolish coward calling itself
"nyuknyuk" <[email protected]> wrote in message
news:[email protected] om...


Yes, American brands are clearly in trouble.

Hardly anyone can identify McDonalds, KFC, Subway, Starbucks, Borders,
Boeing, Chrysler, Microsoft, Maytag, General Electric......

JohnT

"Scott Hillard" <shillard@_nospam_ozemail.com.au> wrote in message
news:[email protected]...
    > Some foolish coward calling itself
    > "nyuknyuk" <[email protected]> wrote in message
    > news:[email protected] om...
    > Yes, American brands are clearly in trouble.
    > Hardly anyone can identify McDonalds, KFC, Subway, Starbucks, Borders,
    > Boeing, Chrysler, Microsoft, Maytag, General Electric......
It may come as a surprise to Americans, but Subway and Borders are hardly known
in the UK. The only place I have seen Maytag appliances is in Harrods and I
doubt if they sell a lot other than to Americans. Chrysler is surely part of
Daimler-Chrysler and is majority European owned? General Electric is attracting
loads of criticism because of the antics of its finance outfit. Starbucks is
hardly a household name and all it does is sell weak overpriced beverages.
Boeing is definitely in trouble, as most informed commentators would agree.
McDonalds is the subject of an article in the current issue of the Economist,
which is fairly neutral about their recovery prospects. Microsoft is large but
unloved and is awaiting the result of an EU Monopoly investigation for unfair
practices which could cost it gigantic Bucks. That leaves KFC and if you want to
use that as a paradigm then so be it!

JohnT

JX Bardant

"Scott Hillard" <shillard@_nospam_ozemail.com.au> a écrit dans le message de
news: [email protected]...
    > Some foolish coward calling itself
    > "nyuknyuk" <[email protected]> wrote in message
    > news:[email protected] om...
    > Yes, American brands are clearly in trouble.
    > Hardly anyone can identify McDonalds, KFC, Subway, Starbucks, Borders,
    > Boeing, Chrysler, Microsoft, Maytag, General Electric......

Never even heard about Subway, Borders and Maytag. Starbucks and KFC are not
widely known here either.

Nyuknyuk

"Scott Hillard" <shillard@_nospam_ozemail.com.au> wrote in message news:<[email protected]>...
    > Some foolish coward calling itself
    > "nyuknyuk" <[email protected]> wrote in message
    > news:[email protected] om...
    >
    >
    > Yes, American brands are clearly in trouble.
    >
    > Hardly anyone can identify McDonalds, KFC, Subway, Starbucks, Borders,
    > Boeing, Chrysler, Microsoft, Maytag, General Electric......


Polls around the world overwhelmingly cite Coke and Mcdonalds as the 2
American brands/exports 90% of the people in every country recognize
as
American.Levis are far down the polls as third.


Chopped fried lardburgers between pieces of bread and colored sugar
water are what America has to export and give to the world?
The poorest third world countries can fry burgers and mix sugar and
water!
The poorest primitive tribal folks in Rwanda or Tanzania or Columbia
can go that high tech!
And the world shouldn't eat and drink that crap!

The world wants the Benzes and Sonys and Nokias and Samsungs and sure
wouldn't miss the burgers and sodas.

But a 75% service Walmart/Mcdonalds economy with 37 trillion in debt
to the world and a negative savings rate plus the collapsing dollar
being dumped by the world will make even burgers and sodas rather rare
and expensive in the US very soon.

Forget trying to buy the latest BMW's and newest Sony camcorders with
worthless dollars.
Just try to survive the million LA riots all over America when it
wakes up finding out it really is broke and bankrupt!

The world set up America by allowing it to leech off the world by
printing dollars and is now ready to pull the dollar rug out from
under America.

And it will take electronic seconds for the world to move trillions
out of the dollar.

It will take Americans frying a lot of burgers and mixing a lot of
sugar and water to pay the world back.Which it never will or can thus
America will stay the world's poorest third world penal colony.

Pity bankrupt Rome!
No more bread and circuses or big macs and cokes for the world's
fattest illiterate violent masses!
Its barbarians at the gates time and this time the barbarians are the
whole world!

The land of OJ and Paris Hilton and Britney Spears and Michael Jackson
all being dirt poor and featured on Christian Childrens Funds
commercials around the world will please the world to no end.And the
world will loosen its wallets to help starving Americans-NOT!!!!

Sascha

    > Never even heard about Subway, Borders and Maytag.

Maytag...a day in may?
Maybach maybe, but that's a car, afaik

    > Starbucks and KFC are not widely known here either.

Tim Gueguen

"sascha" <[email protected]> wrote in message
news:[email protected]...
    >> Never even heard about Subway, Borders and Maytag.
    > Maytag...a day in may?

Maytag is a long running brand of home appliances, such as washing machines,
sold in North America. One of the classic ad campaigns of North American
television revolved around the Maytag repair man, who was shown in various
ads trying to find something to do given how reliable Maytag products were
supposed to be, resulting in him not getting any repair calls to do.

tim gueguen 101867

T

And when does the movie come out?


TBerk

Antipodean Bucket Farmer

In article <41a9fc7b$0$26559$79c14f64@nan-newsreader-
07.noos.net>, [email protected] says...
    >
    > "Scott Hillard" <shillard@_nospam_ozemail.com.au> a écrit dans le message de
    > news: [email protected]...
    > > Some foolish coward calling itself
    > > "nyuknyuk" <[email protected]> wrote in message
    > > news:[email protected] om...
    > >
    > >
    > > Yes, American brands are clearly in trouble.
    > >
    > > Hardly anyone can identify McDonalds, KFC, Subway, Starbucks, Borders,
    > > Boeing, Chrysler, Microsoft, Maytag, General Electric......
    >
    > Never even heard about Subway,


Chain of "sub" sandwich shops.


    >Borders


Chain of book shops.


    >and Maytag.


Brand of large appliances.


    >Starbucks


Chain of coffee shops.


    >and KFC


Formerly positioned as, "Kentucky Fried Chicken," with
the mascot of "Colnel Sanders," and a main product of
fed-and-white-stripped cardboard buckets of (you
guessed it) fried chicken.

There is even an American rock-n-roll guitarist
(formerly of Guns-N-Roses) called, "Buckethead," for
his habit of wearing a KFC bucket on his head.


--
Get Credit Where Credit Is Due
http://www.cardreport.com/
Credit Tools, Reference, and Forum

Steve Liu

In article <[email protected]>,
Antipodean Bucket Farmer <[email protected]> wrote:
    >Formerly positioned as, "Kentucky Fried Chicken," with
    >the mascot of "Colnel Sanders," and a main product of
    >fed-and-white-stripped cardboard buckets of (you
    >guessed it) fried chicken.
Colonel Sanders was the guy who started the franchise. He was a
Kentucky Colonel which isn't a military rank but basically a "famous
Kentucky guy" type of honor. He, like a bunch of other people, put himself
in all the advertising.

One of his franchisees was a guy named Dave Thomas who later started the
Wendy's burger franchise.

This is all memory from a Food Network program.
==========
Steve Liu
"Colonel Klink, why have you forsaken me?" - Homer Simpson

Doug Jacobs

In alt.games.video.sony-playstation2 nyuknyuk <[email protected]> wrote:

    > Declining respect for American cultural values exacerbated by the
    > crisis in Iraq is having a potentially disastrous effect on the image
    > of US brands such as McDonald's, Coca-Cola, Nike and Microsoft, a new
    > worldwide study of consumer attitudes has found.

[massive snippage]

Did it ever occur to the author(s) that just maybe these brands were
having image problems *before* the war?

McDonalds isn't regarded very highly due to its sub-par food, and its
overall degrading effect on cuisine in general. Heck, the Japanese burger
chain 'MosBurger' blows McDonalds out of the water with regards to quality.

Microsoft has been under a lot of pressure due to their less-than-stellar
security record, and mounting licensing costs while Linux companies have
continued to make inroads into educational, corporate, and government
contracts.

Nike - Sweat shops anyone?

Besides which, the article didn't even mention most of the *real* big
brands with international recognition - Budweiser, Marlboro, Camel, and
Disney.

Scott Hillard

"JX Bardant" <[email protected]> wrote in message
news:[email protected]...
    > "Scott Hillard" <shillard@_nospam_ozemail.com.au> a écrit dans le message
de
    > news: [email protected]...
    > > Some foolish coward calling itself
    > > "nyuknyuk" <[email protected]> wrote in message
    > > news:[email protected] om...

    > > Yes, American brands are clearly in trouble.
    > >
    > > Hardly anyone can identify McDonalds, KFC, Subway, Starbucks, Borders,
    > > Boeing, Chrysler, Microsoft, Maytag, General Electric......

    > Never even heard about Subway, Borders and Maytag. Starbucks and KFC are
not
    > widely known here either.


Yes, but if your domain is any indication, you live in a land that last
received an injection of good genes in 1944 - when millions of French women
learned what it was like to sleep with a winner.

Not just a winner, but one that didn't call them "Frauline".

Scott Hillard

Some moronic coward hiding behind the pissweak alias of
"nyuknyuk" <[email protected]> wrote in message
news:[email protected] om...
    > "Scott Hillard" <shillard@_nospam_ozemail.com.au> wrote in message
news:<[email protected]>...

    > > Hardly anyone can identify McDonalds, KFC, Subway, Starbucks, Borders,
    > > Boeing, Chrysler, Microsoft, Maytag, General Electric......

    > Polls around the world overwhelmingly cite Coke and Mcdonalds as the 2
    > American brands/exports 90% of the people in every country recognize
    > as American.Levis are far down the polls as third.

Fascinating. I wonder how many people recognise Shell as Dutch?

    > Chopped fried lardburgers between pieces of bread and colored sugar
    > water are what America has to export and give to the world?

You're forgetting the origin of the operating system (and likely the
processor) in the computer you used to post this message.

    > The poorest third world countries can fry burgers and mix sugar and
    > water!

Bully for them - clearly they can't take that one step further and build a
successful, global brand.

    > And the world shouldn't eat and drink that crap!

The world will eat as it sees fit - the likes of you be damned.

    > The world wants the Benzes and Sonys and Nokias and Samsungs and sure
    > wouldn't miss the burgers and sodas.

I drive a Benz, typed this on a Sony laptop, and connect both to a Nokia
mobile phone. Even have a Samsung TV - Big deal.

I also have a Maytag washer, a Bushmaster rifle, and a Microsoft operating
system. Big deal.

    > But a 75% service Walmart/Mcdonalds economy with 37 trillion in debt
    > to the world and a negative savings rate plus the collapsing dollar
    > being dumped by the world will make even burgers and sodas rather rare
    > and expensive in the US very soon.

Blah, blah, blah....usual mindless predition of imminent US socio-economic
collapse that has been kicked about for decades.

Keep holding your breath.

    > Forget trying to buy the latest BMW's and newest Sony camcorders with
    > worthless dollars.

I've had worthless dollars - a dollar that was worth less than US$0.48 not
that long ago. Life goes on. Still got a Benz and a Sony....

    > Just try to survive the million LA riots all over America when it
    > wakes up finding out it really is broke and bankrupt!

Plenty of people have survived plenty of riots.

    > The world set up America by allowing it to leech off the world by
    > printing dollars and is now ready to pull the dollar rug out from
    > under America.

Keep dreaming, coward.


Rest of the mindless drivel flushed where it belongs.