A fourth element was simply the desire to promote the town. After the felling of what became a legendary maple tree, Dr. Dunlop pulled a flask of whiskey from his bosom and "christened the town", naming it the "City of Guelph". Galt had chosen the name "in compliment to the royal family, both because I thought it auspicious in itself, and because I could not recollect that it had ever been before used in all the King's dominions".l8 The British royal family, the Hanoverians, were descended from the Guelphs, one of the great political factions in late mediaeval Germany and Italy.l9 Although the name itself was used to give the future town some publicity and prestige, the directors of the company in London objected to the choice when Galt reported to them. They believed that his first town, located in the relatively small Halton Block, would not become a major community and they suggested reserving the name Guelph for a town in the much larger Huron Tract to the west.20 Galt refused to use the name they substituted - Goderich - but agreed to use it later that year, when laying out the second town, a port on Lake Huron. This dispute about names is probably the origin of the incredibly persistent but nonsensical story that the plans of the two towns were mixed up.21