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The New Coles advert anyone?

The New Coles advert anyone?

Old Apr 14th 2010, 4:17 am
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Default The New Coles advert anyone?

Hi,

Havent posted in a while, but thought id see if anyone noticed the rather uncomfortable copycat of the new coles ad with Aussie "Clint" the chef in it, trying to go all Jamie Oliver in the supermarket and cooking for "mum". Focussing on the $10 feed your family, it was such a rip off of the Sainsburys adverts of similar ilk (feed family for a fiver) i'd be surprised if the legal team at Sainsburys are not already preparing a lawsuit.
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Old Apr 14th 2010, 4:29 am
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Default Re: The New Coles advert anyone?

Originally Posted by Sherro View Post
Hi,

Havent posted in a while, but thought id see if anyone noticed the rather uncomfortable copycat of the new coles ad with Aussie "Clint" the chef in it, trying to go all Jamie Oliver in the supermarket and cooking for "mum". Focussing on the $10 feed your family, it was such a rip off of the Sainsburys adverts of similar ilk (feed family for a fiver) i'd be surprised if the legal team at Sainsburys are not already preparing a lawsuit.
Do you mean Curtis? His recipes are shite, so is Coles.
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Old Apr 14th 2010, 4:59 am
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Default Re: The New Coles advert anyone?

Originally Posted by Sherro View Post
Hi,

Havent posted in a while, but thought id see if anyone noticed the rather uncomfortable copycat of the new coles ad with Aussie "Clint" the chef in it, trying to go all Jamie Oliver in the supermarket and cooking for "mum". Focussing on the $10 feed your family, it was such a rip off of the Sainsburys adverts of similar ilk (feed family for a fiver) i'd be surprised if the legal team at Sainsburys are not already preparing a lawsuit.
It's not exactly impinging on their market is it. Jamie Oliver does not have the copyright on doing basic food.
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Old Apr 14th 2010, 5:06 am
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Default Re: The New Coles advert anyone?

Sorry Curtis, not Clint !!

What has doing basic food got to do with it and of course he doesn't have the right, thanks for clarifying that Captain Obvious.

I meant the actual advert itself, it had the same pitch.
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Old Apr 14th 2010, 5:28 am
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Default Re: The New Coles advert anyone?

Originally Posted by Sherro View Post
Sorry Curtis, not Clint !!

What has doing basic food got to do with it and of course he doesn't have the right, thanks for clarifying that Captain Obvious.

I meant the actual advert itself, it had the same pitch.
There have been a lot of advert's over the years which have been copied from the UK. Dewsons (when it was) used to do the recipe adverts exactly the same as the Sainsbury ones, same back ground music, everything. I remember one for a so called 'high street bank' and all that had been changed was the accent. Actors were the same, we could actually see Barclays Bank in the back ground, yet it was dubbed with an Australian accent. I think perhaps this is allowed through royalty payments or such like?
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Old Apr 14th 2010, 5:34 am
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Default Re: The New Coles advert anyone?

These sorts of ads have been around in Aus for years how do we know that Sainsbury's did not copy Coles

This particular campaign has been on for a while now in their monthly free magazines.

Same advertising agencies look after all the big name companies.
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Old Apr 14th 2010, 5:52 am
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Default Re: The New Coles advert anyone?

Originally Posted by Petals View Post
These sorts of ads have been around in Aus for years how do we know that Sainsbury's did not copy Coles

This particular campaign has been on for a while now in their monthly free magazines.

Same advertising agencies look after all the big name companies.
There's no law against copying ideas. You can't use the same script, or the same footage etc. But you can use the idea.
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Old Apr 14th 2010, 5:58 am
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Default Re: The New Coles advert anyone?

The Coles add is really annoying, bad acting and the guy needs a shave.
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Old Apr 14th 2010, 5:58 am
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Default Re: The New Coles advert anyone?

Originally Posted by Sherro View Post
Hi,

Havent posted in a while, but thought id see if anyone noticed the rather uncomfortable copycat of the new coles ad with Aussie "Clint" the chef in it, trying to go all Jamie Oliver in the supermarket and cooking for "mum". Focussing on the $10 feed your family, it was such a rip off of the Sainsburys adverts of similar ilk (feed family for a fiver) i'd be surprised if the legal team at Sainsburys are not already preparing a lawsuit.
Another ghastly advert ... makes me want to vomit almost as much as KFC ads ... Brand Power are crap but at least they have presenters with decent knockers.

They should prepare a lawsuit for breach of shite ideas and marketing. They can all f'off with their shiny families and 'fresh food people' bollocks. <mumble mumble, whiskey burp>.
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Old Apr 14th 2010, 6:07 am
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Default Re: The New Coles advert anyone?

Originally Posted by Burbage View Post
There's no law against copying ideas. You can't use the same script, or the same footage etc. But you can use the idea.
There could be a case for a breach of intellectual property rights if it was too similar though.

I.e. the expression of the idea rather than the idea itself.
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Old Apr 14th 2010, 6:08 am
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Default Re: The New Coles advert anyone?

Originally Posted by Lord_Farquar View Post
There could be a case for a breach of intellectual property rights if it was too similar though.
Only if it is protected by patent. Otherwise bad luck.
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Old Apr 14th 2010, 6:42 am
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Default Re: The New Coles advert anyone?

Originally Posted by Burbage View Post
Only if it is protected by patent. Otherwise bad luck.
http://thescotsman.scotsman.com/feat...ose.4001281.jp
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Old Apr 14th 2010, 9:40 am
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Default Re: The New Coles advert anyone?

Originally Posted by Sherro View Post
Sorry Curtis, not Clint !!

Go ahead, punk, make my dinner?!
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Old Apr 14th 2010, 11:31 am
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Default Re: The New Coles advert anyone?

Ha ha. You are right about him being a wanabee Jamie Oliver. My God, they both have a mouth deformity too! I would not be able to eat anything Jamie prepared for fear that he had gobbed all over it with his ridiculously oversized tongue.
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Old Apr 14th 2010, 11:11 pm
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Default Re: The New Coles advert anyone?

A number of the Coles higher management are from the UK. There has been a big recruitment drive for store managers in the UK, apparently. Our store manager is from the UK and the rumour is that he is on $300k. Seems a bit high to me, but who knows.
So no real surprise there is a lot of UK influence in everything they do.
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