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New Tourism Australia Campaign

New Tourism Australia Campaign

Old Mar 31st 2010, 5:03 am
  #1  
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Default New Tourism Australia Campaign

Australian Tourism Campaign “Nothing Like Australia”. The backpacking industry has been encouraged to leverage Tourism Australia’s ‘There’s nothing like Australia’ marketing campaign after managing director Andrew McEvoy unveiled the new strategy in Sydney this morning.

Every entry posted on the website nothinglikeaustralia.com will be tagged and geo-located, building an experiential map of Australia for would-be visitors. The results will also provide content for the advertising campaign to follow.
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Old Mar 31st 2010, 5:16 am
  #2  
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Default Re: New Tourism Australia Campaign

There really is nothing like Australia.... but that doesn’t necessarily mean it’s a good thing.
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