Marketing your business in Oz
Mar 1st 2006, 4:18 am
#1
Thread Starter
Joined: Oct 2004
Location: Secret Harbour, WA
Posts: 1,496
Marketing your business in Oz
Hi all,
We are over on a 163 business visa and in the UK relied on the internet for our sales leads. It's becoming clear that Australians don't tend to use the internet as a research tool as much as the British, so for all of you running businesses out there, how do you get your customers?
We are currently direct mailing for our vehicle tracking product and looking at radio advertising for the ADT alarms.
Does anyone have any suggestions on grabbing the Aussie's attention?
All ideas gratefully received!
Jules
We are over on a 163 business visa and in the UK relied on the internet for our sales leads. It's becoming clear that Australians don't tend to use the internet as a research tool as much as the British, so for all of you running businesses out there, how do you get your customers?
We are currently direct mailing for our vehicle tracking product and looking at radio advertising for the ADT alarms.
Does anyone have any suggestions on grabbing the Aussie's attention?
All ideas gratefully received!
Jules
Mar 1st 2006, 4:31 am
#2
I don't re Member
Joined: May 2004
Location: Termite Country (Tanah Merah)
Posts: 1,372
Re: Marketing your business in Oz
Originally Posted by julesandco
Hi all,
We are over on a 163 business visa and in the UK relied on the internet for our sales leads. It's becoming clear that Australians don't tend to use the internet as a research tool as much as the British, so for all of you running businesses out there, how do you get your customers?
We are currently direct mailing for our vehicle tracking product and looking at radio advertising for the ADT alarms.
Does anyone have any suggestions on grabbing the Aussie's attention?
All ideas gratefully received!
Jules
We are over on a 163 business visa and in the UK relied on the internet for our sales leads. It's becoming clear that Australians don't tend to use the internet as a research tool as much as the British, so for all of you running businesses out there, how do you get your customers?
We are currently direct mailing for our vehicle tracking product and looking at radio advertising for the ADT alarms.
Does anyone have any suggestions on grabbing the Aussie's attention?
All ideas gratefully received!
Jules
Just FYI, Australia also deems unsolicited email illegal so beware if going down that route.
Andrew
Mar 1st 2006, 4:56 am
#3
Thread Starter
Joined: Oct 2004
Location: Secret Harbour, WA
Posts: 1,496
Re: Marketing your business in Oz
Originally Posted by andrew63
Jules
Just FYI, Australia also deems unsolicited email illegal so beware if going down that route.
Andrew
Just FYI, Australia also deems unsolicited email illegal so beware if going down that route.
Andrew
I don't think the unsolicited email works whatever your product, but thanks for the info!
Jules
Mar 1st 2006, 5:13 am
#4
BE Forum Addict
Joined: Feb 2006
Location: Riddells Crk, Vic
Posts: 1,565
Re: Marketing your business in Oz
Don't worry, you will get your fill of spam mail soon I'm sure. As I understand it that law only applies to Australian businesses so you can still get spam sent to you originating from other countries.
Mar 2nd 2006, 9:13 am
#5
BE Enthusiast
Joined: Nov 2004
Location: Near Bond Street, London W1
Posts: 442
Re: Marketing your business in Oz
Originally Posted by julesandco
Hi all,
We are over on a 163 business visa and in the UK relied on the internet for our sales leads. It's becoming clear that Australians don't tend to use the internet as a research tool as much as the British, so for all of you running businesses out there, how do you get your customers?
We are currently direct mailing for our vehicle tracking product and looking at radio advertising for the ADT alarms.
Does anyone have any suggestions on grabbing the Aussie's attention?
All ideas gratefully received!
Jules
We are over on a 163 business visa and in the UK relied on the internet for our sales leads. It's becoming clear that Australians don't tend to use the internet as a research tool as much as the British, so for all of you running businesses out there, how do you get your customers?
We are currently direct mailing for our vehicle tracking product and looking at radio advertising for the ADT alarms.
Does anyone have any suggestions on grabbing the Aussie's attention?
All ideas gratefully received!
Jules
A very good question and when someone tells you let me know!!!
Mar 2nd 2006, 9:26 am
#6
Melbourne Australia
Joined: Feb 2006
Posts: 4,169
Re: Marketing your business in Oz
Originally Posted by julesandco
Hi all,
We are over on a 163 business visa and in the UK relied on the internet for our sales leads. It's becoming clear that Australians don't tend to use the internet as a research tool as much as the British, so for all of you running businesses out there, how do you get your customers?
We are currently direct mailing for our vehicle tracking product and looking at radio advertising for the ADT alarms.
Does anyone have any suggestions on grabbing the Aussie's attention?
All ideas gratefully received!
Jules
We are over on a 163 business visa and in the UK relied on the internet for our sales leads. It's becoming clear that Australians don't tend to use the internet as a research tool as much as the British, so for all of you running businesses out there, how do you get your customers?
We are currently direct mailing for our vehicle tracking product and looking at radio advertising for the ADT alarms.
Does anyone have any suggestions on grabbing the Aussie's attention?
All ideas gratefully received!
Jules
Price? features etc.
Is it similar to Horizon Tracker and connectable to the police? Because most manufacturers fit these as factory options now.
Perhaps getting in touch with mechanics organisations? garages? advertising in car magazines? police stations to leave brochures? brochures on car windows?
Mar 2nd 2006, 12:10 pm
#7
Thread Starter
Joined: Oct 2004
Location: Secret Harbour, WA
Posts: 1,496
Re: Marketing your business in Oz
Originally Posted by thebears
Tell us more about the tracking product
Price? features etc.
Is it similar to Horizon Tracker and connectable to the police? Because most manufacturers fit these as factory options now.
Perhaps getting in touch with mechanics organisations? garages? advertising in car magazines? police stations to leave brochures? brochures on car windows?
Price? features etc.
Is it similar to Horizon Tracker and connectable to the police? Because most manufacturers fit these as factory options now.
Perhaps getting in touch with mechanics organisations? garages? advertising in car magazines? police stations to leave brochures? brochures on car windows?
It's more of a fleet management tool. Can track vehicles, provide vaulable data (i.e. engine on/off status, speed etc), also offers a job dispatch feature, where work can be sent directly to the vehicle and then the sat nav will guide the driver straight to site. Great for couriers or service engineers.
Very low cost as well - from $2.79 per day. Have a look at the website:
www.affinity-one.com.au/navman
Thanks for your imput.
Jules
Mar 2nd 2006, 12:19 pm
#8
Melbourne Australia
Joined: Feb 2006
Posts: 4,169
Re: Marketing your business in Oz
Originally Posted by julesandco
Hi,
It's more of a fleet management tool. Can track vehicles, provide vaulable data (i.e. engine on/off status, speed etc), also offers a job dispatch feature, where work can be sent directly to the vehicle and then the sat nav will guide the driver straight to site. Great for couriers or service engineers.
Very low cost as well - from $2.79 per day. Have a look at the website:
www.affinity-one.com.au/navman
Thanks for your imput.
Jules
It's more of a fleet management tool. Can track vehicles, provide vaulable data (i.e. engine on/off status, speed etc), also offers a job dispatch feature, where work can be sent directly to the vehicle and then the sat nav will guide the driver straight to site. Great for couriers or service engineers.
Very low cost as well - from $2.79 per day. Have a look at the website:
www.affinity-one.com.au/navman
Thanks for your imput.
Jules
Mar 2nd 2006, 12:23 pm
#9
Thread Starter
Joined: Oct 2004
Location: Secret Harbour, WA
Posts: 1,496
Re: Marketing your business in Oz
Originally Posted by thebears
You should also have a chat with local hospital boards and ambulance operators. Recently did a project for ambulance trust and this sort of technology is valuable for location decision making. Not all ambulances are left in garages during the day.
How do you think we should market the alarms? Not convinced radio is the way to go and people don't appear to use the internet in the same way over here.
Cheers,
Mar 2nd 2006, 2:53 pm
#10
Forum Regular
Joined: May 2003
Location: Perth
Posts: 204
Re: Marketing your business in Oz
Firstly by direct mail. Secondly yellow pages. Thirdly, not very successfully, online.
Mar 2nd 2006, 4:27 pm
#11
Melbourne Australia
Joined: Feb 2006
Posts: 4,169
Re: Marketing your business in Oz
Originally Posted by julesandco
Yes, we plan of talking to the local councils about it as it could be a really useful tool for them. It also has a facility to highlight the competition and raises a flag when the vehicle strays too close! Very clever stuff.
How do you think we should market the alarms? Not convinced radio is the way to go and people don't appear to use the internet in the same way over here.
Cheers,
How do you think we should market the alarms? Not convinced radio is the way to go and people don't appear to use the internet in the same way over here.
Cheers,
