Aus/NZ equivalent brands
Hi All
I'm updating a workbook at the moment where we refer to household brands in the UK and what they are known for. For example - Audi - luxury, sportiness, 4 rings, high performance I've also got M&S and Cadbury in the list and I need to replace them with some Australian or NZ brands - they don't need to be the equivalent of M&S or Cadburys but do need to be something easily recognizable by all parts of society where most people would easily be able to describe the brand in a few words. Any suggestions would be helpful. cheers Sue |
Re: Aus/NZ equivalent brands
Originally Posted by fozymoss
(Post 12694689)
Hi All
I'm updating a workbook at the moment where we refer to household brands in the UK and what they are known for. For example - Audi - luxury, sportiness, 4 rings, high performance I've also got M&S and Cadbury in the list and I need to replace them with some Australian or NZ brands - they don't need to be the equivalent of M&S or Cadburys but do need to be something easily recognizable by all parts of society where most people would easily be able to describe the brand in a few words. Any suggestions would be helpful. cheers Sue There is no equivalent of M & S, they are unique! |
Re: Aus/NZ equivalent brands
Originally Posted by Pollyana
(Post 12694777)
Cadburys is a major chocolate company in Australia as they are back home, Any Aussie will recognise the name.
There is no equivalent of M & S, they are unique! Great that I can still use Cadburys! I don't necessarily need an equivalent of M&S just any other brand that the majority of people would recognise - in the UK I might also use for example Nike, Tesco, McDonalds, Hovis, Amazon, BBC, cheers for your reply Sue |
Re: Aus/NZ equivalent brands
Originally Posted by fozymoss
(Post 12694808)
Thanks Pollyanna
Great that I can still use Cadburys! I don't necessarily need an equivalent of M&S just any other brand that the majority of people would recognise - in the UK I might also use for example Nike, Tesco, McDonalds, Hovis, Amazon, BBC, cheers for your reply Sue Is this a kind of guide for new immigrants or just something for your own pre-migration research. Seems a bit confused with some mega-international brands, and other less well nown ones |
Re: Aus/NZ equivalent brands
Thanks Pollyanna
The work I'm doing is updating a women's development workbook which accompanies a course (Springboard). We already have an existing Australia/New Zealand version and I've introduced new material into the updated UK version which now needs to be "Australianised" for the new Australia/New Zealand version. So that's why I want to replace UK brands with Australian brands if the UK brands are not recognised there. I thought that the British Expats forum would be a good cross-over to ask the question. The section on brands is just an illustrative introduction to brands before we move on to establishing and maintaining your own "personal brand". Thanks for your help. cheers Sue |
Re: Aus/NZ equivalent brands
Originally Posted by fozymoss
(Post 12694858)
Thanks Pollyanna
The work I'm doing is updating a women's development workbook which accompanies a course (Springboard). We already have an existing Australia/New Zealand version and I've introduced new material into the updated UK version which now needs to be "Australianised" for the new Australia/New Zealand version. So that's why I want to replace UK brands with Australian brands if the UK brands are not recognised there. I thought that the British Expats forum would be a good cross-over to ask the question. The section on brands is just an illustrative introduction to brands before we move on to establishing and maintaining your own "personal brand". Thanks for your help. cheers Sue In the meantime, have a browse through the websites for Coles and Woolworths supermarkets - they should give you an idea of food brands :) |
Re: Aus/NZ equivalent brands
Originally Posted by Pollyana
(Post 12694954)
Ahhh I'm getting the idea a bit better now! We get posters who just ask for the "equivalent shop" in Aus and things like that, but I see now this is a bit different. Could be a slow day in the office so I'll have a think for you.
In the meantime, have a browse through the websites for Coles and Woolworths supermarkets - they should give you an idea of food brands :) cheers sue |
Re: Aus/NZ equivalent brands
Whittakers chocolate in NZ - probably has superseded Cadburys since the new owners started messing with people's chocolate.
Watties (tomato Ketchup and such like) = Heinz in NZ (but never quite the same) Best Foods (Mayo) = Hellmanns Holden = Vauxhall Marmite (NZ) is very different to Marmite (UK) Vegemite = similar to Marmite Arnotts Biscuits = equivalent of Crawfords or McVities in UK Sanitarium (mostly breakfast cereal) - maybe not quite Kellogs Fonterra - Mainland (Dairy) / Anchor Butter etc all the same Breville is an Aussie brand sold all over Janola - Bleach & Cleaning products like Domestos Pascalls (Lollies and sweets) - like Maynards RJs Licorice = similar to Bassets (maybe better actually) Streets (ice cream) = Walls Uncle Tobys (Porridge & Breakfast Cereals such as Cheerios = Nestle Hungry Jacks = Burger KIng |
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